Content Ideas For Your Blog

New content ideas for your website or blog will help with online lead generation and website SEO and should be a part of your company’s marketing strategy. Considering the speed with which we consume online media, meeting the demand is, without a doubt, a challenge. Establishing a unique voice among a sea of brands can be challenging.

Here are some content ideas for your blog that help you and your content marketing team come up with quality content to help you cut out your own niche.

Comprehensive guides for services or products

If your business focuses on sales of a particular item, then your blog will more than likely have multiple posts introducing potential clients to the uses and benefits of your product vs other brands and varieties. While these posts are great for inbound marketing, they will usually get lost in the sheer volume of other similar posts on competitor’s websites.

To best help yourself stand a great content idea for your website or blog is to write a “comprehensive” or “ultimate” guide to buy your product. Include industry information and links to your other posts to increase SEO. As an added bonus your website will stand out as authoritative and most trustworthy.



Interactive and Engaging Posts

Most people don’t have the time nor the patience to read large bodies of text. According to the Nielsen Norman Group, most users spend about 20% of their time scanning the text on a page. Most people spend about less than a minute on an average website.

Since your end goal would be to communicate your message or idea to potential buyers or site visitors, it is a great content idea for your website or blog to use interactive graphics or even infographics that will convey the most information using the least amount of space.

Tie in Current Events

Search engine optimization (SEO) is the heart and soul of most blog posts since they help determine the likelihood someone will read the content. One natural way to draw attention is to take advantage of the rise of the twenty-four-hour news cycle. If you can find a way to tie in your service or product to a current event that is already gaining widespread attention, you can use it as leverage to advertise your company’s goods or services.



Conveying information as a story

There’s a reason most people can’t stand textbooks but novels sell like hotcakes. People love stories and would rather be engaged in a story rather than have to read large volumes of information.

Try writing your next blog post in the form of narrative. It could be first person or third person, but the aim is to keep it interesting yet relevant to your blog’s topic.

Collaborative Posts

Sure there are a TON of different competitors online, but why should that be an obstacle? Social media has taught us that collaborations are one of the easiest tools to expose yourself to new audiences. Consider collaborating with a colleague or partner in your industry to write a collaborative post. This helps people from a wider following to take notice of you. It will also help you boost your social media posts and gain more traffic to your website and blog, as your collaborators will love to share this content on their own social media channels. You can also tag or mention them on social media to tip them off so they can easily share your collaborative content.

Updated Content

The last thing you want is to have your blog look like it isn’t being curated and accumulating old content. Instead of coming up with a completely new topic, a great content idea for your website is writing an update to an older blog post. By recycling older content and updating the information on your website your readers will know that you keep your website up-to-date and will be more likely to visit again.

Ask Followers On Social Media

A picture containing electronics

Description automatically generatedSometimes it’s best to go straight to the source and ask followers what they’d like to hear about. Content marketing can be tricky when you’re trying to guess what to cater. If you flip this formula on its head and conduct a poll on platforms like Instagram and Twitter you can stay one step ahead of the game.



This is similar to the use of infographics except that it requires much less work and is more cost-effective. Using a picture based blog you can capture the attention of a much wider audience without having to worry about holding their attention with wordplay. Pictures can be shared among people of various languages and can be spread on your own company’s Instagram, Facebook, or Twitter page.

 Content marketing drives conversions and loyalty. Connect with an expert form our team today!

Key Metrics To Track On Social Media

There are more than 3.8 billion social media users worldwide, and the much-coveted demographic of adults aged 18-34 are the most likely to log on. If you’ve been dragging your feet on developing a social strategy — it’s time to come to get on board. Digital marketing trends are clear: Social media platforms aren’t going anywhere. As important as a social media presence is, however, creating an account is not enough on its own. You can’t set and forget a social page. Tracking metrics lets you know what’s working, where you’re flopping.

Post Engagement

Engagement metrics can be even more meaningful than tracking your number of followers. Track what types of posts are getting the most engagement and adjust your content accordingly. Most importantly, you should keep an open mind and remember that the types of posts that soar may not be the ones you expected to fare the best. Engagement can include likes, shares, retweets, comments, and tags.

Referral Networks

Are you referring people back to your website from social media pages? If not, you should be. What’s more, you should be tracking your referral traffic. This metric tells you which social media platforms your customer base is using to find your website and allows you to make future investments accordingly. You can track referral metrics using your own website analytics in most cases, or you can leverage other tools.

Social Mentions

There are a few ways to track your social media mentions. Your social media manager can manually check how many times people are talking about your company; this method is more fruitful on some platforms than others, especially since people won’t always tag your company page when they mention you. Next, you can enlist the aid of a social listening software. Social listening programs scour social media platforms and identify patterns related to the conversations about your company. They figure out if the sentiment is generally positive or negative. If your company is often mentioned with the terms “good deal,” “happy” and “favorite,” for instance, you’ll get a positive report. When your mentions are flooded with “refund” or “worst,” you have work to do. But at least you know about it.


Your social media reach metrics give you an idea of how many people are seeing your content. Unlike impressions, which only tell you how many times your content is displayed, reach provides a clearer picture of the number of unique users who see your posts. If you review the numbers and discover not enough people are getting peepers on your content, you know that you need to promote some posts or find a new way to funnel an audience to your page.

Reach can also be compared with other metrics to see how successful your campaigns are doing. If your reach is high but your engagement is low, people are seeing your content but they’re not doing anything about it. If your reach is low as well as your engagement, people can’t do anything with your content because they’re not seeing it. The relationship between reach and engagement will dictate your strategic moves.


What is your end game? This is a question you should always ask yourself when you’re creating a social media strategy. As a business, your ultimate end game is always conversions. You may want people to click back to your website and make a purchase, use click-to-dial to call your company right from your social page, or reach out and contact you via email. Tracking conversions for the action you most want people to take is a good way to measure success on social. Many social media platforms, like Instagram, are making it easy for consumers to make purchases right from your social media post.

Measuring KPIs across social media is essential to getting the most from your platforms. Many companies make the mistake of buying followers and throwing up hastily conceived posts based on the misconception that the quality of their engagements doesn’t matter. In reality, measuring conversions, the sentiment of your mentions and other metrics is the only way to turn your digital marketing strategy into cash.

Connect with a Social Media Marketing Expert Today!

Adapt Adjust and Compete -How Digital Marketing Drives Your Business Forward

Today’s world is anything but business as usual. But our charge as digital marketers hasn’t really changed; we continuously seek ways to anticipate and respond promptly to our customers’ needs as times change, especially for the crucial web design and digital marketing changes that we may face.

The difference is that the coronavirus caused an unexpected, instantaneous, seismic shift that has affected every aspect of our personal and professional life. Amidst the tumult, we’ve had to immediately pivot toward new business practices.

We have also experienced changes in the digital world. This “new normal” has not only heightened online usage, but has also changed the public’s online behavior across digital marketing channels. Still, we forge ahead. Looking for ways to help and engage customers while growing our businesses.

Have you adjusted your digital marketing strategies?

So now, while it’s still a bumpy ride, many of us have settled in a bit. It’s the perfect time to ask ourselves two questions. First, have we made appropriate changes in your digital marketing strategy during COVID-19? Answering this question requires making a careful assessment of our current digital initiatives, assets, and website performance. The second question is if we’re in a position to continue adapting to an uncertain future. For this, we have to stay abreast of evolving audiences’ concerns, online behaviors, digital touch points, and performance trends.

Based on the answers to the questions above, we can find opportunities to provide better value to our audiences now and into the future. Specifically, how can we best tweak our websites, social media properties, and other forms of digital communication to improve customer experience?

Here are some ways to meet digital challenges:

  • Adjust your website to current traffic trends: Analyze web traffic and performance trends over the past three to six months. Then, focus your efforts on pages that have jumped in popularity, finding ways to highlight them and make them more accessible for your crucial web design and digital marketing changes. Performing all these measures require deep technical expertise. So if you are not on top of the required skills, hire a digital marketing consultant.
  • Digitize Services: Don’t get overshadowed by competitors who have kept up with the times. Draw in customers by converting formerly in-person services to their digital equivalents. Equally important, promote the availability of these services.
  • Personalize Digital Communications: Look for new ways to personalize, or contextualize, digital engagement. Leading digital marketing agencies in Canada recommend you leverage each visitor’s online behaviors and purchasing history to anticipate needs, convey the right messages, and highlight the most relevant content.
  • Examine Sales Shifts: Examine which products have exploded and which have tanked during COVID-19, and then shift digital focus as necessary—looking at visibility, navigation, CTAs, and social promotion.
  • Remove old, outdated content: As you review your digital marketing strategy, look for opportunities to improve quality, user experience, and SEO on each page and on your website as a whole.

Social Media Influence

Limitations on socializing, shopping, and other activities during COVID-19 have resulted in a social media explosion. Social media is the most common way that consumers get information about brands and products, according to 82% of respondents in a study for Deloitte. The same study found that nearly three-quarters of respondents increased their social media consumption during the pandemic. Even more, 14% of shoppers are making purchases through social media.

Perhaps most important, over half of respondents agreed or strongly agreed that social media plays a crucial role in impacting both their decision to consider and to purchase from a brand. 

The message is clear—refocus your efforts on social, especially encouraging social sharing. Take the time to understand how your audience’s social media behaviors may have changed during the pandemic, and update crucial web design and digital marketing changes accordingly.

Alternative Channels for Crucial Web Design and Digital Marketing Changes

  • Video/Virtual: Necessity is the mother of invention. With that in mind, consider increasing video content and virtual experiences to create stronger customer engagement.
  • Email: Another result of spending more time at home is increased use of desktop computers. This has led a rise in email opening rates. For example, March and April of 2020 showed a year-over-year rise of 20% over 2019.
  • Mobile: The pandemic has also catapulted the use of mobile. Data from a global survey held in March 2020 revealed that 70% of responding internet users worldwide were using their smartphones or mobile phones more as a direct result of the coronavirus outbreak. Likewise, 70% of mobile marketers say COVID-19 strengthened their business, according to Liftoff’s Mobile App Trends Report.
  • Local: Also, recognize that even when our customers emerge from their homes, shoppers are more likely to stay local. You can leverage this trend by posting relevant information and changes in business operations in Google My Business, Facebook, Bing, and Yelp accounts.



Your Message Takes on New Meaning

During these rapidly changing—and often emotionally challenging—times, people need businesses to be more transparent, informative, and empathetic than ever. Make it easier for them to do business with you by increasing the visibility of your current protocols. If you’ve altered your policies to be more customer-friendly, such as improved financing terms, find ways to consistently highlight this information on all digital channels.

It’s more important than ever to do your best to anticipate questions, publish and post business changes promptly, and be responsive to questions you get through website forms, social channels, emails, and other interactive communication channels. Also, don’t assume you know how others think and feel. Try using polls and other mechanisms to ask what more you can do to help.

According to digital marketing agencies in Canada, you learn more about customer challenges during COVID-19, look deeper into how you deliver your messages digitally—the content, format, and timing. A study done provides this helpful information:

  • Don’t overwhelm customers: During the pandemic, respondents feel that the tone of the content is ‘overwhelming’ (17%).
  • Relate to current events: 43% share more information and resources as they relate to current events. Sharing timely and relevant industry information or community services should be a constant part of your digital marketing strategy.
  • Participate with a cause: 37% are sharing more content supporting specific causes.

Furthermore, it’s not just what you say, but how you say it. Stay on brand, but with a new level of empathy about how your messages may be perceived. Your digital marketing practices should revolve around this core philosophy. Review (and update as necessary) your copy, tagline, and imagery.

Turn Your Crisis into an Opportunity

Companies that successfully move past the pandemic will be proactive, agile, and open to seeking new digital solutions. As we transition through different stages of the COVID-19 crisis and beyond, view your digital marketing channels through the lens of how you can best support your prospects, customers, and business partners. Your digital marketing team or agency can help you review and adjust your current strategies for the greatest success. Find expert advice…

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The Iterative Design Process


Be it designing website from scratch or redesigning your existing one, you want to turn your numbers around. In website redesign, what first comes to mind is how the website design needs to change. Your focus may be on branding, functionality, content, or navigation. What is often neglected, however, is what the web design process will look like.

The iterative website design maximizes usability.

What we call website design often refers to the overall look and layout. However, website design elements that promote usability are much more extensive, encompassing many elements.

Think of your favorite websites and what makes them enjoyable. Most likely, you quickly learned how to use the site (and remembered how to use the site at a later date). You like the overall look and the language is clear, and can move seamlessly throughout the site and find what you need. You don’t have to click too many times, scroll endlessly, or face too many other annoyances. Finally, you don’t waste your time by experiencing 404 messages, broken links, or crashes.

These are all user-friendly characteristics that make you stay on the site longer and return more frequently than sites with a poor user interface (UI). That’s the aim of the iterative website design process.

Getting into the nitty-gritty, there are a several UI elements that all contribute to a positive experience. These include:

  • Input Controls: interactive elements, such as buttons, checkboxes, radio buttons, dropdown lists, and text fields
  • Navigation Elements: Components to access options, such as navbars, menus, pagination, sliders, search field, tags, and icons
  • Informational Components: User notifications, such as tooltips, progress bars, notifications, and message boxes
  • Design Layout: Page “template” elements applied consistently to website pages, such as grids, layouts, and columns

How Does Iterative Design Work?

Does planning for change sound sensible? If so, here are some tips before you start the design process by hiring a website design agency. Define your agency and client teams, their respective responsibilities, and who makes the final decisions. No one should be a passive onlooker; encourage their participation at all stages. Once you have your team in place, you’re ready to roll.

Iterative design can be broken down into six basic steps that form a continuous loop of “iterations”:

  1. Research, Ideate, and Plan:

Conduct research that helps you understand the user and anticipate how they will use the site. Explore the problems of your current website design and possible resolutions. This step should involve open participation about what the site should include, how to organize it, what should it look like, and other usability elements. Then start project planning—looking at a realistic timeframe, resources needed, responsibilities, and workflow.

  1. Design and Build:

Evaluate your ideas from step 1, identify top options for layout, navigation, and functionality. Go through this process until there’s a decision to move forward. Don’t button things up too much—leave room for modification. This is a critical measure to nail an iterative design.

Most of the web design agencies work on the homepage first because it incorporates so many elements. It will also provide a foundation for inside pages. Before you go too far with layout, content, and development, create a usability wireframe. Think of it as a blueprint that focuses on scope, structure, hierarchy of information, functionality, information priorities, and some visual design elements. The more exact you can get at this stage, the easier the next step (prototyping) will be.

  1. Prototype and Testing of the website design:

This step takes your wireframe further, going deeper than the basic structure, content, and layout ideas. The goal at this point is to provide a truer representation of what the interface looks like to the user. The graphic designer will create more realistic page mockups that often include nav menus, hero images, footers, and key images. Content is being created and finalized. In the beginning, the prototype may be static. However, at some point developer will start putting content and interactive elements into place. Testing will begin.

Again, try to get the wireframe in good shape before prototyping—at which point it will take more development time to make changes.

  1. Analysis and Review:

The navigational and functional elements are ready, graphic design is complete, and content is in place. This is the stage before launch, so it’s time to dig deep. Double-check and test for completeness, functionality, content, and other usability elements of the website design. Once the site functions properly, a non-biased focus group can provide feedback before launch. Otherwise, you can get feedback from users and site metrics post-launch.

  1. Launch & Next Iteration:

The developer and team will complete any final testing and get ready for launch! Once it’s launched, collect all evaluation and feedback you can to make refinements in the next iteration. Next, the client-agency team returns to steps 1 for a second “iteration”…and so on, in a loop of continuous improvement.

Best Practices for Iterative Design

As with any process, there are best practices that will make things smoother and will deliver better results. Here are key elements to build into the process:

  • Focus on the user: Zealously focus on the user’s needs, intent, and anticipated behaviors.
  • Communicate and Collaborate: Be transparent and inclusive, with regular team discussions about analysis results, feedback, and recommendations. Also, let developers know about problems that require immediate resolutions as soon as possible.
  • Keep the interface simple. Avoid unnecessary elements in the website design. Broadly put, keep it uncluttered, and use clear language.
  • Be Consistent. For branding, usability, and an efficient website design process, be consistent in all interface elements—including items like buttons, colors and fonts, and page structure.
  • Use typographic hierarchy. Make it easier for users to read and scan (and help SEO) by being consistent with fonts, h1 and h2 headers, and other hierarchical elements.
  • Conduct regular testing: Test functionality and user interface elements regularly to spot any changes that must be made immediately and to note potential modifications for the next iteration. If you are not techy enough to conduct testing, get in touch with the web design expert.
  • Adhere to project scope: With so many ideas from so many people, it’s easy to get “scope creep. In your project estimate, specify time frame, cost, scale, and technology constraints. Let clients know as soon as possible if an enhancement will add to the project’s cost or delay the launch date.
  • Conduct ongoing testing Use iterative testing to uncover where usability work, where problems are, resolutions, and other recommendations.


Takeaways about Website Iterative Design

“Iterative design” for websites may look somewhat different from one company to any other. The common element is to build change into the process and collaborate at all stages. The result is a happier team, better results, and a more positive user experience.

If you want to design a website that can adapt to change, call on a professional web design agency that can lead you in the iterative website design process.

Content Curation – What, Why When?

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Content Marketing Services

Content Curation – What, Why When?

Unlike the common assumption, content curation is not same as content creation. Content curation is essentially finding other people’s work and sharing it with your own audience via blog, social media, or any other online platform you frequent. It takes far less time than creating content from the scratch.

That sounds rather simple, but the impact it can have is profound. Digital marketing experts agree that focusing too much on self-promotion damages your chances of building or keeping a readership. Likewise, successfully curating content can lead to scores of new followers and new opportunities for you in your discipline.

Captivating content curation can be tricky, especially for newcomers. It’s easy to be drowned out by the constant roar of social media and share random stuff that barely offers any value to readers. Here are six steps to help you effectively curate content and make an impact on your followers and your brand:

Know How You Are Curating Your Content 

There are two basic styles of content curation to choose from:

1) Sharing links to other people’s articles from your social media profiles; or

2) Writing an article that is specifically about someone else’s blog post, using it as the foundation for your own thoughts.

Both are valid and have a place on your pages; it is up to your discretion to know which style will have the most impact for a given piece.

It is important to note that the latter style provides for opportunities to quote directly from the piece. These can help you rank well with Google and get a higher response rate from you audience. However, you have to make it is obvious to Google that it is not duplicate content by linking to the original source and articulating your own thoughts and quotes.

Curate Content Organically  

Even the professional content curators disagree on the optimal ratio of curated content to original content. Some say your pages should feature more original content. Others contend having more curated content yields greater rewards. Most likely, the best answer is the one that makes the most sense for your site.

Therefore, you should always take care to curate your content organically. Similar to content creation, you should adhere to a schedule with content curation as well. Every piece of curated content should carry with it the wonder of discovery—if you’re excited about an article, your audience will know and respond to it accordingly.

Here are a couple of more handy tips that will help you to curate content organically:

  • Capitalize on content creators’ research: There are so many content creators out there who conduct comprehensive research to come up with unique content. Make sure to follow them on social media or subtribe their newsletters to come across the ideal curated content for your audience.
  • Pick an experienced content creator to curate content: Content curation is a not a cakewalk. It involves a lot of hard work as well as skills. By assigning this role to a non-professional, you may not be able to make the most of it. We would recommend you take a professional content creation expert on board for the reasonability.

Curate Worthwhile, Relevant Content

Content “curation” is a different animal to everyday sharing. The term “curation” alone implies a level of sophistication and thoughtfulness behind every retweet and re post. As a result, you should take care to only re-post articles pertaining to your chosen subject and by authors or publications with authority.

However, simply riposting from your discipline’s largest website isn’t going to impress your audience. Most likely they will have already seen and shared that source’s pieces. Great content curation should provide a new dimension to the conversation and should wow with a new perspective.

Don’t Neglect Your Own Writing

Content curation isn’t meant to supplant developing and publishing original content creation. The consensus among prominent content curators is that it shouldn’t obscure or overpower your own work but instead highlight it. Put another way, content curation is not a substitute for genuine insight. If you spend all your time parroting the authorities in your field, you’ll be unable to establish yourself as one and will give readers no reason to listen to you. Learn how content marketing works.

Content curation is partially meant to give much needed context about your discipline to your followers. The key is to use that context to position yourself as a unique voice on the subject. Content curation is a scaffolding to your own creative process, not the endpoint.

Frame Curated Content in Your Own Voice

Perhaps the most important piece of advice that every content curation expert expresses is to frame curated content in your own voice. Part of that is ensuring that the content you’re sharing reflects you, your brand, and what you’re building, but it also means so much more.

When curating content, you must ask yourself why this piece matters to you, and if it matters to your audience. The answers to those questions should be shared as prominently as the content itself. Whether you make an argument for or against it, muse on a tangential topic, or even crack a joke about it, what’s important is that you explore why this piece resonates.

Take Away

There is no denying that content creation is certainly a powerful digital marketing tool. But that does not mean you should overlook the importance of content curation to accomplish business goals. Similar to content creation, content curation shows our audiences that we are not mired in hubris or stuck in self-imposed isolation in our fields. Remember the ultimate goal of content curation is to show why you are to be trusted as an authority in your field. Riposting mutely will not accomplish that—only by sharing your thoughts as well as your curated content will lead to success. Speak to one of our experts today

Advanced Content Marketing


As a keen fan of content marketing, it should come as no shock to you when you hear ‘content is king’.

You know the power it can drive for your whole sales funnel.

But if this is the case, why do so many struggle with the advanced content marketing strategies?

Could it be because they don’t know the benefits of content marketing?

I doubt that.

It’s more likely the case you know the benefits but don’t know how content marketing tips will work for your industry.

What is content marketing?

Content marketing is anything from web content, eBooks, blog posts, white papers, infographics, videos, webinars. Anything you produce that educates entertains, inspires or informs your target customer is the form advanced content marketing.

In this post, we’re going to discuss the blueprint for getting your content marketing plan together.  

Before we dive in, let’s look at some of the reasons why there maybe hesitation.  

Firstly, it’s often hard to see the direct results of content marketing compared to other marketing efforts: paid search for example.

Another reason people might not jump on the content marketing bandwagon is they’re following the wrong metrics.

Without scoping out a proper plan, you’re not sure which metrics matter to you. Because you don’t know which metrics you should be following.

Understanding the value of content marketing in Canada

If you really want to get the right plan for content marketing you need to make sure you understand the value of it.

Now I don’t mean reciting exciting facts about how great content marketing is.

Remember, most people already know the stats.

You need to understand the true benefit for your own niche or business.

The object or goal of content marketing should be to gravitate people towards your service or product. To provide enough value that your audience recognizes likes and trusts your brand enough to want to do business with you. See our absolute guide to content marketing. This is highly valuable, and if done correctly, can have astronomical results for your business.

Working Out Your Own Value

Whilst outbound marketing is all about pushing people towards taking an action, like signing up for a free trial watching a demo, or downloading a free guide. Inbound marketing is all about pulling people in to get to know you better. Creating the right type of content for your audience is timeless. The more people who discover your content, the more chance you have of it being shared. This means generating endless results over time.

Customer relationships change all the time. When these relationships change you need to rely on audience-centric content marketing. Audience-centric content means putting your audience first. When your audience’s needs change, so does your content. It gives you an opportunity to stay in touch with your audience, even if the relationships change and allows you to keep all communication channels open.

Look At Other Brands In Your Own Niche Who Are Winning With A Content Marketing Strategy

Set realistic expectations that suggest when you’ll expect to see measurable results. Is there any value in doing content marketing if you won’t see any results for 10 years?

The best content marketing tips are the ones that realize the bottom-line outcomes. You need to create the connection between the two. The way to do that is to create a performance-driven content marketing strategy.

Presenting That Value

If you want people to engage in your advanced content marketing, then you need to produce convincing data and quantify your content marketing process.

Speak In Their Language

You might think you have a great idea for a piece of content, but if you want buy-in that shouldn’t be what you focus on. Instead, focus on the aims and the goals of the content – Why is it good for your audience? How will the company benefit from producing this content? That is what every seasoned content marketing agency does.

It’s the classic case of show, don’t tell. Prove your points through data analysis and case studies from your own niche. When trying to appeal to people to get buy-in for content marketing, it’s imperative you make it relatable.

Think about it, even a salesperson doesn’t just push a service or a product.

If you want to come across likable through, let’s say, content marketing blog, then you need to do more than just sell, you need to tell a story and content marketing is a great way to do just that. This way you can connect your tactics to the entire organizational end goals.

You need to realign your content marketing strategy with what they care about, or what they worry about.

Making Content Marketing Blog Work For You

If you already doing content marketing but want to take it to the next level, it’s important to analyze the content you already have. There are a few ways to look at your results:

Short term and long term results.

Short term content marketing involves looking at -value metrics such as social shares on Twitter, Facebook, Linkedin etc.

Long term result involves looking at things like leads that have come directly from your content marketing efforts.

Compare it to your current cost per lead. Like with traditional marketing efforts, such as display ads or sponsored posts, content marketing doesn’t have any recurring costs.

Content marketing costs 62% less than outbound marketing, it generates more than three times as many leads. Meaning, it’s a lower cost per lead over time. However, you can even reduce costs by collaborating with professional content marketing services in Toronto.

Content marketing allows you to take your readers on an organic journey teaching them about your brand, without being too salesy. People dislike being sold to.




You need to consistently show the value of the content you’re putting together. The best way to do that is through testing and reporting. Come up with hypotheses and test and report back.

The elephant in the room with content marketing is which metric do I follow. The answer is: you follow the ones that make sense for you. When you plan your content marketing blog it should be aligned with your overall strategy.


You need to understand the value your content marketing has for your business. Once you’ve started your content marketing process, the hard work doesn’t stop there. You need to continually find ways to showcase your results in order to prove the benefits your content marketing is having on your bottom line.Connect with one of our experts today to start building your blueprint



Trends from Digital Marketing Agencies in Canada to Skyrocket your brand

Digital marketing is thriving in 2021. It is critical to any business. 2020 became a significant defining moment for digital marketing. With internet business hitting record tops and traditional marketing strategies have had to shift, advanced advertisers needed to discover imaginative approaches to draw in, convert, and hold customers. Yet, uncertainty remains. So after considering the whirlwind that was 2020, we look forward to another year loaded with favorable circumstances and difficulties for organizations hoping to develop their customer base. If you don’t have relevant customers for your product, you won’t be able to run your business. We have seen numerous digital marketing experts from USA, Toronto, and worldwide coming up with game changing yet exceptional strategies to expand their customer base. Some of the reputed companies experience backlash in getting relevant customer. To effectively explore these obstructions, here are five digital marketing trends that you should watch out for in 2021.

Voice Search

Search is quite possibly the most crucial intersections of the consumer journey. It is the place where dynamic consumer expectation addresses a fulfilling issue item. The adequacy of this exchange is the driver that makes this progression so significant for organizations to block. Search engine optimization (SEO) is a strategy that has ruled advanced promoting systems at this point, however one that should adjust to the presentation of voice search. As voice search gains more traction, organizations should hire SEO service in Canada or should adapt their SEO strategies to coordinate with the channel.

Google checked postings for local SEO 

The pandemic has constrained numerous nearby organizations to change to digital platforms and channels to promote their services. One viable and straightforward approach to do that is by checking your business and its area through Google My Business. In expansion, Google My Business gives data that can help drive customers towards landing pages. The two strategies are brilliant drivers of client engagement.

Visual Content Creation

As an ever-increasing number of organizations contend across digital marketing channels, ventures should stand apart through their visual content nature. Dynamic pictures, illustrations, and recordings are extraordinary approaches to get clients to visit landing pages and convert on their clicks. Many SEO service in Canada and USA are emphasizing on creating catchy visuals to generate leads for their customers. The entirety of this content can profit SEO however much it CRO through keyword-centered alt text, captions, and titles.

Inclusivity – Brand Awareness

Customers are getting more conscious of brand leadership and how brands line up with their qualities and personalities. In a new advanced advertising report, 41% of customers stayed away from retailers that didn’t reflect their center perspectives and convictions. Also, 29% of purchasers said they would switch retailers if they didn’t show good variety. Both of these demonstrate a purchaser inclination for obvious inclusivity in the brands they support.

Intuitive content

By coordinating more interactive content—, for example, tests, intelligent infographics, statistics, work process of digital marketing experts from USA, Toronto or worldwide, interactive movement — you can upgrade your general client experience (UX). A superior UX makes worth and improves the probability of change. As indicated by Content Marketing Institute, 81% of advertisers concurred that intuitive content was a more compelling strategy for commanding and holding visitor attention.

Not all trends are significant or attainable for a business to execute. Seeing how, when, and where to market your organization requires long periods of information and experience. Zand Marketing specializes in a suite of digital marketing strategies. Our industry expertise can digitally activate your brand and drive your business forward.

Looking for a top-notch digital marketing service company in Canada, USA or anywhere in the world? Zand Marketing is just a call away.

Can in touch with us today and stat transforming your business.

Importance of Having the Right SEO Strategy

SEO strategy for website redesign and migration Open Designs

No matter what your business is, having an SEO strategy in place is critical. Over 89% of marketers, believe that Search Engine Optimization (SEO) provides one of the highest ROI ‘s among all marketing channels. Current market conditions call on all businesses to have a strong online presence to be able to reach and connect with their audiences the way they want to be engaged.

With the right strategy you have the ability to generate and drive the right traffic and visitors to your website.

Most small businesses face challenges with brand building. SEO enables you to build a powerful brand and authority. Having a search engine optimization agency from Toronto will help you reach your desired goals.  Driving your business forward, buy highlighting your biggest asset your website. It has the power to improve your bottom-line drastically provided it’s done right. Also provided that your current website is delivering a cutting edge UX & UI experience for your customer.

Key Components of an SEO Strategy from local SEO services in Canada,

Enabling an SEO strategy has many key components, some of which are listed here:

  1. Keyword Research
  2. Creating top-notch content
  3. On-Page/Off – Page Optimization
  4. Link building
  5. Technical SEO
  6. Competitive Analysis

Here’s a Local SEO checklist for your reference.

Why Should a Marketing Agency Oversee Your SEO Efforts?

Here is why our search engine optimization agency from Toronto should oversee your SEO efforts.

Better Results and Returns

SEO takes both time and money. Unless you’re a seasoned marketing SEO specialist all of your efforts and investments won’t necessarily produce the results your aiming for due to lack of expertise. A marketing agency can guarantee far better results and returns, thanks to their proven strategies and experience.

Save Money and Time

Working with a marketing agency that can deliver a comprehensive approach to your SEO strategy maximizes your budget and time. It is far more financially beneficial to focus on your business and let the SEO experts optimize your website.

Complete Optimization and Improvement

Zand Marketing is among the top rated marketing and search engine optimization agency in Toronto. We at Zand Marketing believe that the SEO landscape is always evolving and changing. SEO is a continuous process of  refining, improving, and analyzing all strategies over time.

Using SEO and PPC in Tandem

PPC and SEO work together to give you a more targeted approach. Here’s why:

More Visibility

On most money keywords, there are already paid results on the top, pushing organic listings down to lower positions. The only way to rank No.1 for these keywords is by using PPC. Combine this with your SEO strategy and you’ve grabbed two spots for your target keyword.

As per search engine optimization agency from Toronto, on most money keywords, there are already paid results on the top, pushing organic listings down to lower positions. The only way to rank No.1 for these keywords is by using PPC. Combine this with your SEO strategy and you’ve grabbed two spots for your target keyword.

Sharing Data and Testing Strategies

PPC gives you tons of reliable data, including your best-performing keywords. When you know your best keywords, you can include them in your SEO strategy and rank there organically.

Similarly, you can test multiple ad copies, designs, and CTA strategies with PPC giving you more insights on implementing the tried-and-true strategies on your entire website. If you find you are not getting the results you need than connect with Zand Marketing, a top-notch digital marketing and search engine optimization agency in Toronto

Different Types of SEO

Every business has different needs and hence different SEO strategies. The most common are:

E-Commerce SEO

The purpose of E-Commerce SEO is to rank a website’s product pages on transactional keywords.

Local SEO

Local SEO helps small businesses rank for area-specific keywords (e.g., accounting service in Milton) that generates leads. Looking for the best local SEO services in Canada? Get in touch with Zand Marketing.

Mobile SEO

Mobile SEO makes your website mobile-friendly and boosts rankings, as Google has a mobile-first indexing policy in place.

Content SEO

Targeting informational keywords to build brand and authority is done by publishing SEO-optimized content.

Here’s our 2 Cents:

We offer premium search engine optimization services. Whether you are in Toronto, USA,  or anywhere in the world we have got you covered. Zand Marketing can help you achieve your optimization goals. We specialize in growing your online presence. We stay ahead of google trends and only deploy white hat proven techniques we get you on top and continue to find ways to drive more traffic that converts every day. Our SEO strategies always focus on getting your business ranked and generating leads.

The Absolute Guide to Content Marketing

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Your audience wants to see valuable content from your business. And that content needs to directly reach your target audience in a way that feels natural and shouldn’t be disruptive.
By adopting effective content marketing strategies, you can do just that. As a result, it enables you to generate leads, increase conversions, boost revenue and create brand awareness.
In this guide we’ll discuss content marketing in detail, its importance along with some samples and examples.

What Canada’s Agencies say about Content Marketing?

The meaning of content marketing is as easy as pie. It is a process of planning, creating, sharing and publishing the information that is relevant, interesting and provides some value to your audience. We connected with top 10 content marketing services Toronto and we get the 4 forms of Content:
1.Written Word
All these forms of content are crucial for your marketing campaign and are capable of conveying your brand’s message to your target audience in a productive manner.

Why Canada’s agencies say that Content Marketing Strategy is Important in 2021?
Content Marketing is becoming incredibly important for businesses to connect with their audiences digitally. And, a strong Content Marketing Strategy can help your business with the following:
1.Increase Audience Retention: We know that Content is King! and valuable content is an incredible asset. It allows you to create a positive experience for your potential customers and oblige them to come back for more. If you sign up for content marketing services in Toronto they will capture your audience’s attention and constantly maintain a positive brand impression by creating a great content.

1.Increase Audience Retention: We know that Content is King! and valuable content is an incredible asset. It allows you to create a positive experience for your potential customers and oblige them to come back for more. You can also capture your audience’s attention and constantly maintain a positive brand impression by creating a great content.

3.Increase Conversions: Content has the ability to influence conversions. Customers are more interested in purchasing from you once they’ve gone through your content. High-quality and consistent content and a competent content marketing services from Toronto enables you to connect directly with your audience and provide them with the information they need to make an educated purchase. And, this will eventually lead to improved conversions.

4.Establish Trust with your Audience: Great content will always resonate with your audience and maintain a relationship with your market. You can also increase your engagement by answering their questions and interacting with your customers. Additionally, your audience will probably trust your recommendations if you create value without taking anything in return.

Why your Content Library needs to be Dynamic?

The main objective of marketing is to generate interest and demand in business. Content marketing services in Toronto claims that Digital Marketers use content to create demand for their products or services. Demand results in increased sales by converting leads into opportunities. Together, these objectives give rise to new possibilities to grow your business.
But, you need plenty of resources to produce demand-driven campaigns. And, one of the most effective tools in the toolbox is a dynamic content library. Now, what is a content library? It’s a digital library owned and operated by a company that comprises of all videos, visuals, animations or any other content in one location.
There are various benefits of a fully-stocked content library. Such benefits are utilized by content marketing services in Toronto. Here are the benefits.
•It saves time on content creation.
•It provides flexible classification of quality content.
•It provides efficient management of internal resources.
•Scalable development of marketing campaigns.

Furthermore, during the current economic conditions where more and more businesses are losing their current customer base and dealing with low conversions, a dynamic content library and strategy becomes essential for your brand to creatively show your offerings to the potential customers.

What you can learn from first-class content marketing agencies in Canada

Content Marketing enables you to show a side of your brand that your audience wouldn’t normally see. If you are going to hire content marketing services in Toronto then they will put your thoughts and ideas on display and communicating directly with your audience.
If you want to enhance your content marketing skills, you should know what it really takes to create a content that your audience would love to see. Here are some examples of successful content marketing campaigns you can learn from:
•Coke’s “Share a Coke” Campaign: This is one of the most popular and effective campaigns in the world. Coke’s “Share a Coke” campaign provided every individual the opportunity to customize their favorite drink.
The company picked up the 150 most popular names in Australia and added them to the label of bottles. As a result people went crazy for that. Everyone in the country was discussing Coke. Later, the campaign expanded around the world.

Why it became so popular?
The reason is personalization. They made you feel special just like numerous content marketing services in Toronto by giving a personal touch to your bottle or brand.

What you can learn:
Consider your potential customers as people with emotions. You need to make them feel special. And personalization along with emotional connection is the key.
•Rolex: Rolex is an iconic brand in the luxury watch segment. And, Rolex proves this through their content marketing campaign by conveying the quality along with the exclusiveness of its products through marvelous photography that radiates quality.
And their fans love this. With over 7 million followers on Instagram and 6.6 million followers on Facebook, Rolex is one of the most admired brands in the segment.
What you can learn?
Just because you’re an iconic brand, it doesn’t mean you can totally rock on content marketing. You need to constantly work your marketing campaigns in order to increase your brand’s value.
So, these were two of the most popular examples of successful content marketing campaigns. Additionally, there are various e-books that every content marketer should read. Here are the top 3 e-books:
1.The ROI of Content Marketing- Kuno
2.The Definitive Guide for Social Listening for Smarter Business- Meltwater
3.8 Steps to Blogging Mastery- Jeff Bullas
If you want to learn more about content marketing in detail then check out these e- books. They will provide you with a wealth of information.

Concluding Thoughts

Strong content and a competent content marketing Service Company in Toronto can help your brand become more valuable overtime. And you can easily reach your target audience and increase conversions through effective content marketing. Moreover, there are multiple ways to promote your content to increase revenue, create brand awareness and maintain relationships with your customers.
Also, never forget to pull out more value from every piece of content you create.
In the end, you just need to determine which type of content works best for your business and create a remarkable content marketing strategy to take your business to a whole new level.
Get started today on transforming your business and content strategy.

SEO Checklist 2020 You Must Follow

seo checklist 2020

Search Engine Optimization is not child’s play. We are talking about an inbound marketing technique that brings in a conversion rate of over 200%!

But that only happens when a business website is built from scratch by getting the fundamentals right. And that’s exactly where an SEO checklist comes into the picture.

In this post, we are going to discuss exactly that to help you understand what it takes to make a business website SEO-friendly. Let’s jump in!

SEO Checklist 2020 from Digital and SEO Service Company in Canada – Zand Marketing SEO Strategy

Here’s the SEO checklist from best local SEO service in Canada you need to follow in 2020. Let’s discuss the checklist in detail.

  1. Keyword Research

Online marketing agency Canada says that Keyword research is the first step to execute an effective SEO campaign. You must do keyword research to come up with one primary keyword and many secondary keywords you will want your business to target online.

  1. Competitor Analysis

You must also know which keywords your competitors are targeting on their website. You should have complete knowledge of the content for which they are getting ranked higher than you as. This will help you strategize for the market effectively.

  1. Link Building

Link building helps your business get credibility in the eyes of Google. Online marketing agencies in Canada have strong tactics and tricks for link building. When high-domain authority websites link back to you, it gives Google the signal that you have high-quality, relevant, and valuable content. This helps boost your search engines ranking.

  1. Meta Tags and Content Structure Optimization

As per local SEO service in Canada, Meta Tags help the search engines understand what a particular page or website is all about. These tags can be accessed from the source code of the website. You must optimize them for your primary keywords. The content on your website needs to be well-structured. Therefore, follow the right heading tag hierarchy while designing the content or connect with Online marketing agencies in Canada

  1. ALT Image Tag Optimization

Images complement the content on your website and make it easier for your visitors to understand the information. In case your website fails to load the images, the visitors must know what the empty space was all about. Search engines cannot index the images if you don’t ALT-text them.

  1. HTML and XML Sitemap Submission

HTML sitemaps and XML sitemaps are written for humans and search engines respectively. HTML sitemaps allows visitors to figure their way out on the website while XML sitemaps help search engine crawlers to know which pages on the site they need to crawl.

  1. Google Analytics and UTM

We, at Zand Marketing, first class online marketing agencies in Canada believe that reporting and analysis is a huge part of any SEO campaign as it helps you get actionable insights to make well-informed decisions. With the help of UTM parameters attached to the website’s URL, Google Analytics is able to gauge the effectiveness of your SEO campaigns.

  1. Google My Business Listing and Utilizing Local SEO in Canada.

If you are running a local business, you’d want your brand to be visible locally as well. Hiring a local SEO service in Canada will be a win-win scenario. Claiming your Google My Bum,siness listing and optimizing it with the most accurate information is highly recommended.

Wrapping Up

There you have it. We hope this piece of content provided great value to you. Still confused? Zand, Online marketing agencies in Canada can help. Connect with us today to get help from our SEO experts. We’d love to hear from you! Also, since you are here, don’t forget to subscribe to our weekly newsletter to get all the latest updates from the world of online marketing.