Search Engine Optimization is not child’s play. We are talking about an inbound marketing technique that brings in a conversion rate of over 200%!
But that only happens when a business website is built from scratch by getting the fundamentals right. And that’s exactly where an SEO checklist comes into the picture.
In this post, we are going to discuss exactly that to help you understand what it takes to make a business website SEO-friendly. Let’s jump in!
SEO Checklist 2020 – Zand Marketing SEO Strategy
Here’s the SEO checklist you need to follow in 2020. Let’s discuss the checklist in detail.
1. Keyword Research
Keyword research is the first step to execute an effective SEO campaign. You must do keyword research to come up with one primary keyword and many secondary keywords you will want your business to target online.
2. Competitor Analysis
You must also know which keywords your competitors are targeting on their website. You should have complete knowledge of the content for which they are getting ranked higher than you as. This will help you strategize for the market effectively.
3. Link Building
Link building helps your business get credibility in the eyes of Google. When high-domain authority websites link back to you, it gives Google the signal that you have high-quality, relevant, and valuable content. This helps boost your search engines ranking.
4. Meta Tags and Content Structure Optimization
Meta Tags help the search engines understand what a particular page or website is all about. These tags can be accessed from the source code of the website. You must optimize them for your primary keywords. The content on your website needs to be well-structured. Therefore, follow the right heading tag hierarchy while designing the content.
5. ALT Image Tag Optimization
Images complement the content on your website and make it easier for your visitors to understand the information. In case your website fails to load the images, the visitors must know what the empty space was all about. Search engines cannot index the images if you don’t ALT-text them.
6. HTML and XML Sitemap Submission
HTML sitemaps and XML sitemaps are written for humans and search engines respectively. HTML sitemaps allows visitors to figure their way out on the website while XML sitemaps help search engine crawlers to know which pages on the site they need to crawl.
7. Google Analytics and UTM
We, at Zand Marketing, believe that reporting and analysis is a huge part of any SEO campaign as it helps you get actionable insights to make well-informed decisions. With the help of UTM parameters attached to the website’s URL, Google Analytics is able to gauge the effectiveness of your SEO campaigns.
8. Google My Business Listing
If you are running a local business, you’d want your brand to be visible locally as well. Claiming your Google My Business listing and optimizing it with the most accurate information is highly recommended.
There you have it. We hope this piece of content provided great value to you. Still confused? Connect with us today to get help from our SEO experts. We’d love to hear from you! Also, since you are here, don’t forget to subscribe to our weekly newsletter to get all the latest updates from the world of online marketing.