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Content Marketing

CONTENT MARKETING

CREATIVE, FLUID, ON TREND

GENERATES & CONVERTS LEADS

CREATIVE CONTENT MARKETING AGENCY IN CANADA

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Cut through the noise. Drive results and fuel your brand with content marketing campaigns powered by Zand’s industry-leading content strategy, creation, and distribution teams. Our experts create all types of powerful content that will resonate with your audience. Standing out in a cluttered landscape requires the perfect mix of creative content and SEO to keep your consumers coming back for more. Based on in-depth research, our team designs effective content marketing strategies, complete with attention-grabbing content and marketing tools to set you apart
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digital marketing 3

CONTENT STRATEGY

Our content marketing strategists take a scientific approach to content marketing campaigns using hard data to build the perfect strategy to accomplish client goals. In order to ensure that only high-quality content is put in front of your target audience, content strategy is the backbone behind every deliverable created. Every scope of work is defined by a well-executed and planned content marketing campaign by your content marketing team.

TECHNICAL SEO

Our team of technical SEO consulting creates a solid foundation for the website of your company by assessing technical SEO issues, conducting user-experience testing and keyword research to enhance user engagement and make content more transparent to search engines. For any business, a technically sound website is the cornerstone of effective digital marketing.

SOCIAL AND PAID

Social media strategy, distribution, and promotion are compulsory for maximizing your digital content marketing strategy. Our social media strategists create engaging branded content and formulate robust social strategies that connect with your target audience. Our experts work to put you at the top of search engine results pages. Influencer marketing and social media marketing gives your high-quality content a Launchpad.

MARKETING AUTOMATION

Remember, your campaigns are only as good as the types of content you distribute and who you email. Our professional email marketers can assist you in tapping into that action. We have those experts in-house, and as part of our content marketing services, we make them available for you. No marketing strategy is complete without email marketing.

Strategic Marketing Consulting and Audits

Strategic Marketing
Consulting and Audits.

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Want to build a content marketing plan from scratch? If you have a strategy and have found it lacking, are you ready to audit and revamp your existing plan? Our strategic consulting services may include development of buyer personas, messaging, tone of voice guides, SEO research, competitor research, marketing resource and budget planning, web content audits, site information architecture, email marketing strategy, social media and paid ad strategy, and editorial calendar development. The specific scope of our consulting services is based on your goals and organizational maturity

Leadership Campaigns

Building on your Strategy

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Already have a content marketing strategy, and need resources to help you scale? Our content creation services include both written content and graphic design for web and print. We frequently work on projects including SEO-optimized blog content, email content, ad content, ebooks, white papers, case studies, solution briefs, social media content, presentations, infographics, and print magazines. We’ll provide your team with turnkey, high-quality content development with a highly optimized editorial process, fully managed by our team.

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video tutorial  1
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Leadership Campaigns

PR and Thought Leadership Campaigns

PR and Thought
Leadership Campaigns

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Are you focused on elevating your brand’s industry reputation or growing your personal brand? Our PR and thought leadership campaigns involve a combination of strategy, content development, and outreach that results in high-quality earned media, follower growth, and backlinks. These services may include ghostwritten content, research report development, press releases, social media, and press outreach and tracking.

CONTENT MARKETING AGENCY IN CANADA

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Content marketing has been lurking around the horizon for a very long time. In fact, it is one of the oldest ways to promote your products and services in the online space. But you have to realize that publishing content for the sake of it will never capture readers’ attention. If anything, lukewarm content marketing will only worsen your brand’s standing. So, like many businesses, is your content marketing strategy leading you nowhere? Well, our content marketing agency can help you.

Zand’s content marketing agency in Canada caters to both readers as well as search engines. We get to the bottom of your brand and craft content that is closest to what your existing and potential customers find absolutely irresistible.

CONTENT MARKETING SERVICES FOR RANKING, TRAFFIC, AND SALES

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Be it ranking, traffic, or sales, content marketing is a great tool to meet all these objectives. It is a well-established fact that compelling content leads to an impeccable reputation for a business. Once you attain this status, you will be in the position to influence the public’s purchasing decisions. Powerful words do get to the human heart!

If you are not paying due attention to content marketing just because you lack time, resources, or could not find an appropriate content marketing agency in Canada, you are an ideal prospect to obtain our content marketing services. Allow our creative experts to look after content creation. Zand’s writers are virtually oozing with industry-centric knowledge. At Zand Marketing, we breathe SEO-optimized, well-researched, and engaging content. No other content marketing agency in Toronto does it better than us.

INSIDE OUR CONTENT MARKETING SERVICES

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The internet is laden with a host of content types. In all likelihood, you may feel overwhelmed to execute them properly because they follow different mechanics. Zand Marketing’s content marketing services in Toronto will take care of that. Our content department is equipped to provide a variety of content forms without remotely compromising on the quality. Blogs, press releases, infographics, email marketing, guides, surveys, and case studies to name a few of them. Our content marketing services in Toronto ensure the best ROI.

Once writers have done their job, the editors come into play. They go through the content to make sure everything is up to the standard. You may approach us for additional edits post-delivery.       

CONTENT MARKETING STRATEGY AND CONSULTING

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There is no shortage of websites with quality content. Yet, a vast majority of those websites do not nurture a broad customer base. Why? The answer rests with poor content strategy. After all, what is the point of publishing top-quality content that is not tied to your business goals?  

Our content marketing strategy will keep this issue at bay. We write content keeping clients’ fundamental business goals in mind. Our team will also guide you to cherry-pick a suitable social media platform to promote your content. Consequently, your social media posts will account for an astounding rise in the engagement rate.

WHY INVEST IN CONTENT MARKETING SERVICES?

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Content marketing services in Canada come out as one of the most cost-effective ways to leverage your business. Statistically speaking, content marketing costs nearly 60 percent less compared to conventional marketing. So the biggest upshot of content marketing is that you do not have to be on a strong financial footing to make the most of it.

Besides, good content is also loved and lauded by all the search engines alike. It effectively means you will topple competitors from the top positions and gain a competitive edge over them in the long run. Following the number one marketing rule, content marketing enables you to promote your business without indulging in too much self-praise.