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Content Marketing

CREATIVE, FLUID, ON TREND

GENERATES & CONVERTS LEADS

CREATIVE CONTENT MARKETING AGENCY IN CANADA

Cut through the noise. Drive results and fuel your brand with content marketing campaigns powered by Zand’s industry-leading content strategy, creation, and distribution teams. Our experts create all types of powerful content that will resonate with your audience. Standing out in a cluttered landscape requires the perfect mix of creative content and SEO to keep your consumers coming back for more. Based on in-depth research, our team designs effective content marketing strategies, complete with attention-grabbing content and marketing tools to set you apart

CONTENT STRATEGY

Our content marketing strategists take a scientific approach to content marketing campaigns using hard data to build the perfect strategy to accomplish client goals. In order to ensure that only high-quality content is put in front of your target audience, content strategy is the backbone behind every deliverable created. Every scope of work is defined by a well-executed and planned content marketing campaign by your content marketing team.

TECHNICAL SEO

Our team of technical SEO consulting creates a solid foundation for the website of your company by assessing technical SEO issues, conducting user-experience testing and keyword research to enhance user engagement and make content more transparent to search engines. For any business, a technically sound website is the cornerstone of effective digital marketing.

SOCIAL AND PAID

Social media strategy, distribution, and promotion are compulsory for maximizing your digital content marketing strategy. Our social media strategists create engaging branded content and formulate robust social strategies that connect with your target audience. Our experts work to put you at the top of search engine results pages. Influencer marketing and social media marketing gives your high-quality content a Launchpad.

MARKETING AUTOMATION

Remember, your campaigns are only as good as the types of content you distribute and who you email. Our professional email marketers can assist you in tapping into that action. We have those experts in-house, and as part of our content marketing services, we make them available for you. No marketing strategy is complete without email marketing.

Strategic Marketing Consulting and Audits

Strategic Marketing
Consulting and Audits.

Want to build a content marketing plan from scratch? If you have a strategy and have found it lacking, are you ready to audit and revamp your existing plan? Our strategic consulting services may include development of buyer personas, messaging, tone of voice guides, SEO research, competitor research, marketing resource and budget planning, web content audits, site information architecture, email marketing strategy, social media and paid ad strategy, and editorial calendar development. The specific scope of our consulting services is based on your goals and organizational maturity

Leadership Campaigns

Building on your Strategy

Already have a content marketing strategy, and need resources to help you scale? Our content creation services include both written content and graphic design for web and print. We frequently work on projects including SEO-optimized blog content, email content, ad content, ebooks, white papers, case studies, solution briefs, social media content, presentations, infographics, and print magazines. We’ll provide your team with turnkey, high-quality content development with a highly optimized editorial process, fully managed by our team.

Leadership Campaigns

PR and Thought Leadership Campaigns

PR and Thought
Leadership Campaigns

Are you focused on elevating your brand’s industry reputation or growing your personal brand? Our PR and thought leadership campaigns involve a combination of strategy, content development, and outreach that results in high-quality earned media, follower growth, and backlinks. These services may include ghostwritten content, research report development, press releases, social media, and press outreach and tracking.