Search Engine Marketing

Search Engine Marketing

PPC Management

Our PPC services are designed to help your business grow by maximizing the return on investment from money spend on internet advertising. Pay Per Click campaigns, whether is Google Adwords – Bing Ads – Yahoo advertising – Facebook or LinkedIn ads, can generate instant targeted traffic which is what you need to make more sales. Our PPC management services are customized to your needs and aligned with your business goals. Our goal is simple but yet very specific: to increase your revenue.

Search Engine Marketing

How it works?

Pay-per-click marketing, popularly known as PPC advertising, is one of the most effective marketing channels, considering the control and data it provides. And marketers agree on that.
“Around 35% of marketers consider pay-per-click to be the most effective digital marketing tactic.”-Databo So if PPC is not a part of your marketing arsenal, than it is time to connect with Zand Marketing. At Zand Marketing, we start the search engine marketing process by engaging in comprehensive communication with our clients. This enables us to develop a deep understanding of their requirements. As soon as we outline specific objectives, our team goes into action to materialize your goals.

Being the best search engine marketing agency in Canada,
we will strategically manage and optimize manual bids, measure ROI, A/B testing, adding extensions, and much more.

PAID SEARCH ADVERTISING

Our team focuses on creating the smartest, most cost-effective paid search marketing strategies to deliver positive returns on your investment

DISPLAY ADVERTISING

From banner ads to rich media, our team can create, implement and effectively track display advertising campaigns to grow brand exposure, drive engagement and boost conversions.

PPC REMARKETING

We can help you re-engage potential clients with an interest in your business or services by serving them a compelling, branded message at the best time to make the biggest impact.

VIDEO ADVERTISING

Captivate your audience with creative, action-driving video ads for an interactive brand experience sure to connect with your targets.

SOCIAL ADVERTISING

Connect with your audiences across the social media world. We can help put your brand in front of the right target with behaviorally-targeted, results-focused campaigns.

ONLINE PAID CAMPAIGNS

DRIVE CONVERSIONS

CAPTURE MORE LEADS

Specific business goals such as newsletter signups, product offers, brand awareness and driving site traffic should be supported with a comprehensive, paid digital advertising strategy that includes tactics such as programmatic, behavioral targeting, retargeting and Google/Bing search. From custom-tailored Pay-Per-Click (PPC) campaigns to native advertising and landing page design and implementation, our number-one goal is to capture more leads for your business. Our team works in tandem to produce creative design to capture your prospective audience’s attention in the appropriate environment.

We create a comprehensive digital media mix that complements traditional advertising and is custom-tailored to your business goals. Before any campaign is implemented, extensive keyword research is done through various tools. Campaigns are tested, optimized, monitored and adjusted on a daily basis to determine the best placement and copy for your business utilizing both proprietary and third-party tools and services

BEST SEARCH ENGINE MARKETING AGENCY IN CANADA

HOW TO IMPROVE YOUR SEARCH ENGINE MARKETING (SEM) PERFORMANCE IN TORONTO

Mapping out a successful search engine marketing strategy takes a team of experts. If you are already executing thi digital strategy here are a few tips. Running ads during optimal hours will ensure more traction and your website will also receive an uptick in organic traffic. Likewise, placing ads at the right position could make a vast difference to results.

Zand Marketing’s SEM experts in Toronto are well-versed with the essentials and consistently analyze and monitor the PPC landscape. We service every market vertical. Our expert SEM team will drive the results you are looking for.

The Zand Marketing Difference - Search engine marketing (SEM) SERVICES

SEM services in Canada are quite common. But you would not want to partner with a firm that relies on outdated technology and lackluster techniques, would you? Zand Marketing are experts in SEM. We have the technical and strategic expertise to position your business at the top of the search engines for SEO and PPC.

Goals and KPIs of PPC Campaign

Depending upon your business needs, you can set various goals for your PPC campaign. Here are the three most common aims of running PPC ads and their KPIs.

Goal 1: Double Website Traffic

If you plan to double your website traffic through PPC ads, then your main KPI should be click-through rate.

Goal 2: Get Leads

For those who aim to get leads from PPC, focus on your email sign-ups, cost per lead, and ROAS.

Goal 3: Generate Sales

Monitor your ROAS, cost per acquisition, conversion rate, and a few other metrics if the prime purpose of your PPC campaign is sales.

TOP SEARCH ENGINE MARKETING (SEM) EXPERTS TORONTO

We are a full-service search engine marketing agency in Canada with years of hands-on experience. Our SEM experts in Toronto have managed to successfully grow many businesses in all market verticals through our SEM services.

One of the core features of our search engine marketing agency in Canada is that we strike balance by utilizing techniques leading to both short-term and long-term results. That way, our SEM experts will make sure your website maintains a consistent influx of visitors.