Skip to content
SEO strategy for website redesign and migration Open Designs

No matter what your business is, having an SEO strategy in place is critical. Over 89% of marketers, believe that SEO provides one of the highest ROI ‘s among all marketing channels. Current market conditions call on all businesses to have a strong online presence to be able to reach and connect with their audiences the way they want to be engaged.

With the right strategy you have the ability to generate and drive the right traffic and visitors to your website.

Most small businesses face challenges with brand building. SEO enables you to build a powerful brand and authority. Driving your business forward, buy highlighting your biggest asset your website. It has the power to improve your bottom-line drastically provided it’s done right. Also provided that your current website is delivering a cutting edge UX & UI experience for your customer.

Key Components of an SEO Strategy

Enabling an SEO strategy has many key components, some of which are listed here:

  1. Keyword Research
  2. Creating top-notch content
  3. On-Page/Off – Page Optimization
  4. Link building
  5. Technical SEO
  6. Competitive Analysis

Here’s a SEO checklist for your reference.

Why Should a Marketing Agency Oversee Your SEO Efforts?

Better Results and Returns

SEO takes both time and money. Unless you’re a seasoned marketing SEO specialist all of your efforts and investments won’t necessarily produce the results your aiming for due to lack of expertise. A marketing agency can guarantee far better results and returns, thanks to their proven strategies and experience.

Save Money and Time

Working with a marketing agency that can deliver a comprehensive approach to your SEO strategy maximizes your budget and time. It is far more financially beneficial to focus on your business and let the SEO experts optimize your website.

Complete Optimization and Improvement

We at Zand Marketing believe that the SEO landscape is always evolving and changing. SEO is a continuous process of  refining, improving, and analyzing all strategies over time. 

Using SEO and PPC in Tandem

PPC and SEO work together to give you a more targeted approach. Here’s why:

More Visibility

On most money keywords, there are already paid results on the top, pushing organic listings down to lower positions. The only way to rank No.1 for these keywords is by using PPC. Combine this with your SEO strategy and you’ve grabbed two spots for your target keyword.

 

 

On most money keywords, there are already paid results on the top, pushing organic listings down to lower positions. The only way to rank No.1 for these keywords is by using PPC. Combine this with your SEO strategy and you’ve grabbed two spots for your target keyword.

Sharing Data and Testing Strategies

PPC gives you tons of reliable data, including your best-performing keywords. When you know your best keywords, you can include them in your SEO strategy and rank there organically.

Similarly, you can test multiple ad copies, designs, and CTA strategies with PPC giving you more insights on implementing the tried-and-true strategies on your entire website.

Different Types of SEO

Every business has different needs and hence different SEO strategies. The most common are:

E-Commerce SEO

The purpose of E-Commerce SEO is to rank a website’s product pages on transactional keywords. 

Local SEO

Local SEO helps small businesses rank for area-specific keywords (e.g., accounting service in Milton) that generates leads.

Mobile SEO

Mobile SEO makes your website mobile-friendly and boosts rankings, as Google has a mobile-first indexing policy in place.

Content SEO

Targeting informational keywords to build brand and authority is done by publishing SEO-optimized content.

Here’s our 2 Cents:  

We offer premium SEO services, Zand Marketing can help you achieve your optimization goals. We specialize in growing your online presence. We stay ahead of google trends and only deploy white hat proven techniques we get you on top and continue to find ways to drive more traffic that converts every day. Our SEO strategies always focus on getting your business ranked and generating leads.