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Writing for better ranking: SEO content trends for 2023

Landscape of SEO

It’s an exciting time to be a content creator. With the ever-evolving landscape of SEO, there is more opportunity than ever to create content that ranks well in search results. And as search engine algorithms get smarter and smarter, it’s important to keep up with the latest trends and techniques if you want your content to really stand out. In this blog post, we’ll explore some of the most popular SEO content trends for 2023 that you should be aware of as a writer.

1. The rise of voice search

The rise of voice search has changed the landscape of SEO, and content must be written with this in mind. When people speak their search queries, they tend to use natural language rather than keywords. This means that your content must be written in a way that sounds natural and uses language that is easy to understand. In addition, voice search is often used when people are looking for local businesses, so it is important to include location-specific keywords in your content. 

2. Longer content isn’t always better

It’s a common misconception that longer content is always better for SEO purposes. In reality, the length of your content should be dictated by the topic at hand and the goals you’re hoping to achieve. If you’re simply trying to rank for a particular keyword, then a shorter, more concise piece of content may be all that’s needed. On the other hand, if you’re attempting to rank for a more complex keyword or phrase, then a longer, more in-depth article will be required. The key is to strike the right balance between length and quality – too much of either one can hurt your ranking prospects.

3. The importance of mobile-friendly content

One of the most important SEO content trends for 2023 is making sure your content is mobile-friendly. With over half of all web traffic now coming from mobile devices, it’s more important than ever to make sure your site is optimized for smaller screens. Here are a few tips for creating mobile-friendly content:

  • Use short, concise sentences and paragraphs.
  • Use bulleted or numbered lists.
  • Avoid large blocks of text.
  • Optimize your images for mobile devices.
  • Use responsive design techniques.

4. The power of video

Video is one of the most powerful tools available to marketers and businesses today. It has the ability to connect with audiences on an emotional level, tell stories, and capture attention like no other medium can. When used correctly, video can be an extremely effective tool for improving your website’s SEO. There are a number of ways that you can use video to improve your website’s SEO. One way is by optimizing your videos for search engines.

Another way to use video to improve your website’s SEO is by creating engaging and shareable content. If you want to improve your website’s SEO, then you should definitely consider using video as part of your strategy.

5. Tracking your EAT signals 

Google Analytics
EAT stands for Expertise, Authoritativeness, and Trustworthiness. These are the factors that Google looks at when determining how to rank content in its search results.

To track your EAT signals, start by looking at your website’s analytics. Google Analytics is a free tool that can give you insights into how people are finding and interacting with your site. Look at things like the average time spent on a page and the number of pages viewed per session. This will give you an idea of which pieces of content are resonating with your audience and which ones aren’t.

Take a look at your social media metrics. See how often your content is being shared and which pieces are getting the most engagement. This will give you an idea of which topics are resonating with people and which ones aren’t.

6. Changes to CTRs by SERP positions

One of the most important ranking factors is click-through rate (CTR). CTR measures how often people who see your listing in the search results actually click through to your website. A high CTR indicates that your listing is relevant and appealing to searchers, and is more likely to result in a higher ranking.

A study by Advanced Web Ranking found that CTRs for first and second-position listings have remained relatively static over the past few years, while CTRs for listings in lower positions have increased. This suggests that searchers are becoming more willing to click on results further down the page. 

7. Less crawl frequency 

One way to improve your website’s ranking is to reduce the crawl frequency. This means that you should update your content less often. One reason for this is that search engines are more likely to index new content. If you update your content too frequently, the search engine may not have time to index it all. This can lead to lower rankings. Another reason to reduce crawl frequency is that it can help improve the user experience. If users see that your content is outdated, they may not bother visiting your site again.

8. AI content and content writing software

If you want your content to rank higher in search engines, you need to know the latest SEO trends. And there’s no better way to stay on top of the latest SEO trends than to use AI content writing software.

AI content writing software is designed to help you write better content by using artificial intelligence to analyze your text and suggest improvements. And since AI is constantly improving, the suggestions made by AI content-writing software are only going to get better and better over time.

So if you’re serious about ranking higher in search engines, start using AI content-writing software today.

9. Knowing your core web vitals 

Core Web Vitals

Google has announced a new search ranking factor called “Core Web Vitals”. This is a measure of a website’s performance and includes factors like loading time, interactivity, and visual stability. Improving your Core Web Vitals can help your website rank higher in search results. Here are some tips for improving your Core Web Vitals:

  1. Use a content delivery network (CDN).
  2. Optimize your images.
  3. Minimize JavaScript and CSS.
  4. Enable browser caching.
  5. Use a responsive design.

These are just a few of the many factors that can impact your Core Web Vitals score, but following these tips can help you get started on improving your score.”

10. Featured snippets are everywhere 

Featured snippets are a quick and easy way to get your content in front of users who are already looking for what you have to offer. These short, answer-based snippets appear at the top of SERPs and can be pulled from either your website or other websites that Google deems as reliable sources. If you want your website to be featured in a snippet, there are a few things you can do to improve your chances:

  1. Write clear, concise titles that accurately reflect the contents of your article.
  2. Use rich media (such as images, videos, and infographics) to help break up your text and make it more visually appealing.
  3. Structure your articles using headings and subheadings to give readers an idea of what they can expect before they start reading.
  4. Use relevant keywords throughout your article so Google can easily understand what your content is about.


There is no one-size-fits-all answer to the question of how to write for better ranking on search engines, as the algorithms used by these platforms are constantly changing and evolving. However, there are some general trends that SEO content writers should be aware of in order to produce material that is more likely to rank highly. This includes Focusing on quality over quantity, Utilizing different types of content, and Making use of social media.