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Interactive web design trends to look forward to in 2023

Interactive web design trends to look forward to in 2023

It’s no secret that web design trends are always changing. As technology progresses and more users demand a better experience, the web evolves to meet those needs. But what will 2023 look like? What kinds of interactive web designs will be popular? In this post, we’ll explore some of the most exciting trends in interactive web design that we can expect to see in the coming years. From voice-controlled navigation to machine learning and beyond, it’s clear that 2023 is going to be an interesting year for web designers. Let’s dive in!

What To Expect From Interactive Web Design In 2023:

Web Design in 2023
The year 2023 may seem like a long way off, but it’s never too early to start thinking about the future of web design. After all, the web is constantly evolving and changing, and what was popular last year may be outdated by next year. So, what can we expect from interactive web design in 2023?

User experience (UX). As the saying goes, “the customer is always right,” and businesses are starting to realize that if they want to succeed online, they need to focus on providing a great UX. This means making sure their website is easy to use and navigate, providing relevant and targeted content, and offering a seamless overall experience.

Artificial intelligence (AI). AI is being used more and more in all aspects of life, including web design. In 2023, we can expect AI to be used even more extensively to help create smarter and more efficient websites.

Voice search is becoming more popular as people become comfortable using voice-activated assistants like Siri and Alexa.

Overall, we can expect interactive web design to become more realistic, immersive, and personalized in the next few years.

What The Future Holds Web Design Trends to Look Forward to in 2023:

In 2023, web design trends will continue to move towards more interactive and engaging experiences. There will also be a trend towards simplification, with a focus on delivering the most important information in the clearest possible way. This will mean fewer pages and shorter scrolling experiences.

We will also start to see a shift away from traditional rectangular layouts. Instead, designers will experiment with more creative shapes and sizes to create unique experiences.

For the foreseeable future, we will see the following major trends:

1. Augmented Reality

AR technology is used in a variety of settings, such as education and training, gaming and entertainment, advertising and marketing, surgical intervention, and social interaction. In each of these settings, AR has the potential to provide significant benefits to users by enhancing their ability to interact with and understand their surroundings. Some of the benefits of using AR in web design include

  • Enhanced user experience
  • Improved customer retention
  • Increased brand awareness

Virtual reality

Virtual reality (VR) is a hot topic in the tech world right now. While it’s still in its early stages, there are already a number of ways that designers can create VR experiences for their users.

  • One popular way to create a VR experience is through 360-degree video.
  • Another way to create VR experiences is through the use of 3D models.
  • Finally, you can also use VR to create interactive experiences for your users.


As digital assistants become more ubiquitous, so too do chatbots. These computer programs are designed to simulate human conversation, and they are becoming increasingly sophisticated. Many businesses are now using chatbots to handle customer service inquiries, and the trend is expected to continue. Chatbots can be used to automate a variety of tasks, including booking appointments and making recommendations. As they become more widespread, chatbots will likely become an integral part of many people’s lives.


In a nutshell, personalization is all about creating a unique and customized experience for each user. And it’s one of the biggest web design trends we see for 2019.

There are a few different ways to personalize your website or app:

  1. Automated Personalization
  2. Manual Personalization
  3. Social Media Integration

Voice User Interfaces

Voice User Interfaces
What exactly is a VUI? It’s basically a user interface that relies on spoken commands instead of (or in addition to) traditional input methods like keyboards and mice. In other words, it allows users to interact with a website or app using their voice.

One of the benefits of using a VUI is that it can make your site or app more accessible for people with disabilities. For example, someone who is blind or has low vision can use a screen reader to access the content on your site, but they may find it easier to use their voice to navigate if your site has a VUI.


Micro-interactions are a small, but important part of web design. They help users to interact with your website or app in a more natural way and can improve the overall user experience.

There are many different types of micro-interactions that you can use on your website or app. Some common examples include:

Like/dislike buttons – These are a great way to get feedback from users on your content.

Commenting systems – These allow users to leave comments on your content and engage with others in the community.

Social sharing buttons – These make it easy for users to share your content with their friends and followers.

Motion UI

This year, we’ve seen a surge in the popularity of motion UI design trends. This is likely due to the increasing capabilities of web browsers and devices, as well as the growing demand for more interactive and engaging web experiences.

Some of the most popular motion UI trends include

Parallax scrolling: This technique creates a sense of depth and movement by layering different elements on the page and making them move at different speeds. This can add an immersive and engaging element to your website or app.

Animation: Adding animation to elements on your website can help bring them to life and make them more engaging for users. Animation can be used for things like button hover states, transitions between pages, or even just decorative purposes.

All of these trends are ones that we expect to see more of in the coming year, so if you’re looking to create an interactive and engaging web experience, these are some great trends to keep an eye on!


It is the use of game mechanics and game-like elements in non-game contexts. It can be used to increase user engagement, loyalty, and motivation. Gamification can take many forms, such as leaderboards, badges, points, and rewards.

Leaderboards are a common form of gamification. They motivate users to compete with each other by displaying their progress and ranking them against others.

Badges are another form of gamification that can be used to reward users for their accomplishments. Points and rewards are also common forms of gamification that can be used to incentivize users to complete tasks or meet goals.

Responsive design

A responsive website is one that automatically adjusts to look good on any size screen, from a small phone to a large desktop monitor. This means that your website will be easy to use and look great no matter where your visitors are accessing it from.

There are many benefits of responsive design, including improved user experience, better search engine rankings, and increased sales.


We can expect to see more emphasis on interaction, personalization, and simplicity as users become more comfortable with technology.