New content ideas for your website or blog will help with online lead generation and website SEO and should be a part of your company’s marketing strategy. Considering the speed with which we consume online media, meeting the demand is, without a doubt, a challenge. Establishing a unique voice among a sea of brands can be challenging.

Here are some content ideas for your blog that help you and your content marketing team come up with quality content to help you cut out your own niche.

Comprehensive guides for services or products

If your business focuses on sales of a particular item, then your blog will more than likely have multiple posts introducing potential clients to the uses and benefits of your product vs other brands and varieties. While these posts are great for inbound marketing, they will usually get lost in the sheer volume of other similar posts on competitor’s websites.

To best help yourself stand a great content idea for your website or blog is to write a “comprehensive” or “ultimate” guide to buy your product. Include industry information and links to your other posts to increase SEO. As an added bonus your website will stand out as authoritative and most trustworthy.

 

 

Interactive and Engaging Posts

Most people don’t have the time nor the patience to read large bodies of text. According to the Nielsen Norman Group, most users spend about 20% of their time scanning the text on a page. Most people spend about less than a minute on an average website.

Since your end goal would be to communicate your message or idea to potential buyers or site visitors, it is a great content idea for your website or blog to use interactive graphics or even infographics that will convey the most information using the least amount of space.

Tie in Current Events

Search engine optimization (SEO) is the heart and soul of most blog posts since they help determine the likelihood someone will read the content. One natural way to draw attention is to take advantage of the rise of the twenty-four-hour news cycle. If you can find a way to tie in your service or product to a current event that is already gaining widespread attention, you can use it as leverage to advertise your company’s goods or services.

 

 

Conveying information as a story

There’s a reason most people can’t stand textbooks but novels sell like hotcakes. People love stories and would rather be engaged in a story rather than have to read large volumes of information.

Try writing your next blog post in the form of narrative. It could be first person or third person, but the aim is to keep it interesting yet relevant to your blog’s topic.

Collaborative Posts

Sure there are a TON of different competitors online, but why should that be an obstacle? Social media has taught us that collaborations are one of the easiest tools to expose yourself to new audiences. Consider collaborating with a colleague or partner in your industry to write a collaborative post. This helps people from a wider following to take notice of you. It will also help you boost your social media posts and gain more traffic to your website and blog, as your collaborators will love to share this content on their own social media channels. You can also tag or mention them on social media to tip them off so they can easily share your collaborative content.

Updated Content

The last thing you want is to have your blog look like it isn’t being curated and accumulating old content. Instead of coming up with a completely new topic, a great content idea for your website is writing an update to an older blog post. By recycling older content and updating the information on your website your readers will know that you keep your website up-to-date and will be more likely to visit again.

Ask Followers On Social Media

Sometimes it’s best to go straight to the source and ask followers what they’d like to hear about. Content marketing can be tricky when you’re trying to guess what to cater. If you flip this formula on its head and conduct a poll on platforms like Instagram and Twitter you can stay one step ahead of the game.

 

Photojournalism

This is similar to the use of infographics except that it requires much less work and is more cost-effective. Using a picture based blog you can capture the attention of a much wider audience without having to worry about holding their attention with wordplay. Pictures can be shared among people of various languages and can be spread on your own company’s Instagram, Facebook, or Twitter page.

 Content marketing drives conversions and loyalty. Connect with an expert form our team today!

There are more than 3.8 billion social media users worldwide, and the much-coveted demographic of adults aged 18-34 are the most likely to log on. If you’ve been dragging your feet on developing a social strategy — it’s time to come to get on board. Digital marketing trends are clear: Social media platforms aren’t going anywhere. As important as a social media presence is, however, creating an account is not enough on its own. You can’t set and forget a social page. Tracking metrics lets you know what’s working, where you’re flopping.

Post Engagement

Engagement metrics can be even more meaningful than tracking your number of followers. Track what types of posts are getting the most engagement and adjust your content accordingly. Most importantly, you should keep an open mind and remember that the types of posts that soar may not be the ones you expected to fare the best. Engagement can include likes, shares, retweets, comments, and tags.

Referral Networks

Are you referring people back to your website from social media pages? If not, you should be. What’s more, you should be tracking your referral traffic. This metric tells you which social media platforms your customer base is using to find your website and allows you to make future investments accordingly. You can track referral metrics using your own website analytics in most cases, or you can leverage other tools.

Social Mentions

There are a few ways to track your social media mentions. Your social media manager can manually check how many times people are talking about your company; this method is more fruitful on some platforms than others, especially since people won’t always tag your company page when they mention you. Next, you can enlist the aid of a social listening software. Social listening programs scour social media platforms and identify patterns related to the conversations about your company. They figure out if the sentiment is generally positive or negative. If your company is often mentioned with the terms “good deal,” “happy” and “favorite,” for instance, you’ll get a positive report. When your mentions are flooded with “refund” or “worst,” you have work to do. But at least you know about it.

Reach

Your social media reach metrics give you an idea of how many people are seeing your content. Unlike impressions, which only tell you how many times your content is displayed, reach provides a clearer picture of the number of unique users who see your posts. If you review the numbers and discover not enough people are getting peepers on your content, you know that you need to promote some posts or find a new way to funnel an audience to your page.

Reach can also be compared with other metrics to see how successful your campaigns are doing. If your reach is high but your engagement is low, people are seeing your content but they’re not doing anything about it. If your reach is low as well as your engagement, people can’t do anything with your content because they’re not seeing it. The relationship between reach and engagement will dictate your strategic moves.

Conversions

What is your end game? This is a question you should always ask yourself when you’re creating a social media strategy. As a business, your ultimate end game is always conversions. You may want people to click back to your website and make a purchase, use click-to-dial to call your company right from your social page, or reach out and contact you via email. Tracking conversions for the action you most want people to take is a good way to measure success on social. Many social media platforms, like Instagram, are making it easy for consumers to make purchases right from your social media post.

Measuring KPIs across social media is essential to getting the most from your platforms. Many companies make the mistake of buying followers and throwing up hastily conceived posts based on the misconception that the quality of their engagements doesn’t matter. In reality, measuring conversions, the sentiment of your mentions and other metrics is the only way to turn your digital marketing strategy into cash.

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Today’s world is anything but business as usual. But our charge as digital marketers hasn’t really changed; we continuously seek ways to anticipate and respond promptly to our customers’ needs as times change, especially for the crucial web design and digital marketing changes that we may face.

The difference is that the coronavirus caused an unexpected, instantaneous, seismic shift that has affected every aspect of our personal and professional life. Amidst the tumult, we’ve had to immediately pivot toward new business practices.

We have also experienced changes in the digital world. This “new normal” has not only heightened online usage, but has also changed the public’s online behavior across digital marketing channels. Still, we forge ahead. Looking for ways to help and engage customers while growing our businesses.

Have you adjusted your digital marketing strategies?

So now, while it’s still a bumpy ride, many of us have settled in a bit. It’s the perfect time to ask ourselves two questions. First, have we made appropriate changes in your digital marketing strategy during COVID-19? Answering this question requires making a careful assessment of our current digital initiatives, assets, and website performance. The second question is if we’re in a position to continue adapting to an uncertain future. For this, we have to stay abreast of evolving audiences’ concerns, online behaviors, digital touch points, and performance trends.

Based on the answers to the questions above, we can find opportunities to provide better value to our audiences now and into the future. Specifically, how can we best tweak our websites, social media properties, and other forms of digital communication to improve customer experience?

Here are some ways to meet digital challenges:

• Adjust your website to current traffic trends: Analyze web traffic and performance trends over the past three to six months. Then, focus your efforts on pages that have jumped in popularity, finding ways to highlight them and make them more accessible for your crucial web design and digital marketing changes. Performing all these measures require deep technical expertise. So if you are not on top of the required skills, hire a digital marketing consultant.
• Digitize Services: Don’t get overshadowed by competitors who have kept up with the times. Draw in customers by converting formerly in-person services to their digital equivalents. Equally important, promote the availability of these services.
• Personalize Digital Communications: Look for new ways to personalize, or contextualize, digital engagement. Leading digital marketing agencies in Canada recommend you leverage each visitor’s online behaviors and purchasing history to anticipate needs, convey the right messages, and highlight the most relevant content.
• Examine Sales Shifts: Examine which products have exploded and which have tanked during COVID-19, and then shift digital focus as necessary—looking at visibility, navigation, CTAs, and social promotion.
• Remove old, outdated content: As you review your digital marketing strategy, look for opportunities to improve quality, user experience, and SEO on each page and on your website as a whole.

Social Media Influence

Limitations on socializing, shopping, and other activities during COVID-19 have resulted in a social media explosion. Social media is the most common way that consumers get information about brands and products, according to 82% of respondents in a study for Deloitte. The same study found that nearly three-quarters of respondents increased their social media consumption during the pandemic. Even more, 14% of shoppers are making purchases through social media.

Perhaps most important, over half of respondents agreed or strongly agreed that social media plays a crucial role in impacting both their decision to consider and to purchase from a brand. 

The message is clear—refocus your efforts on social, especially encouraging social sharing. Take the time to understand how your audience’s social media behaviors may have changed during the pandemic, and update crucial web design and digital marketing changes accordingly.

Alternative Channels for Crucial Web Design and Digital Marketing Changes

• Video/Virtual: Necessity is the mother of invention. With that in mind, consider increasing video content and virtual experiences to create stronger customer engagement.
• Email: Another result of spending more time at home is increased use of desktop computers. This has led a rise in email opening rates. For example, March and April of 2020 showed a year-over-year rise of 20% over 2019.
• Mobile: The pandemic has also catapulted the use of mobile. Data from a global survey held in March 2020 revealed that 70% of responding internet users worldwide were using their smartphones or mobile phones more as a direct result of the coronavirus outbreak. Likewise, 70% of mobile marketers say COVID-19 strengthened their business, according to Liftoff’s Mobile App Trends Report.
• Local: Also, recognize that even when our customers emerge from their homes, shoppers are more likely to stay local. You can leverage this trend by posting relevant information and changes in business operations in Google My Business, Facebook, Bing, and Yelp accounts.

 

 

Your Message Takes on New Meaning

During these rapidly changing—and often emotionally challenging—times, people need businesses to be more transparent, informative, and empathetic than ever. Make it easier for them to do business with you by increasing the visibility of your current protocols. If you’ve altered your policies to be more customer-friendly, such as improved financing terms, find ways to consistently highlight this information on all digital channels.

It’s more important than ever to do your best to anticipate questions, publish and post business changes promptly, and be responsive to questions you get through website forms, social channels, emails, and other interactive communication channels. Also, don’t assume you know how others think and feel. Try using polls and other mechanisms to ask what more you can do to help.

According to digital marketing agencies in Canada, you learn more about customer challenges during COVID-19, look deeper into how you deliver your messages digitally—the content, format, and timing. A study done provides this helpful information:

• Don’t overwhelm customers: During the pandemic, respondents feel that the tone of the content is ‘overwhelming’ (17%).

• Relate to current events: 43% share more information and resources as they relate to current events. Sharing timely and relevant industry information or community services should be a constant part of your digital marketing strategy.

• Participate with a cause: 37% are sharing more content supporting specific causes.

Furthermore, it’s not just what you say, but how you say it. Stay on brand, but with a new level of empathy about how your messages may be perceived. Your digital marketing practices should revolve around this core philosophy. Review (and update as necessary) your copy, tagline, and imagery.

Turn Your Crisis into an Opportunity

Companies that successfully move past the pandemic will be proactive, agile, and open to seeking new digital solutions. As we transition through different stages of the COVID-19 crisis and beyond, view your digital marketing channels through the lens of how you can best support your prospects, customers, and business partners. Your digital marketing team or agency can help you review and adjust your current strategies for the greatest success. Find expert advice…

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