SEO & UX : A Winning Combination

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Marrying SEO (Search Engine Optimization) with UX (User Experience) is a winning combination for increased page rankings, website traffic, and user retention. Gone are the days when SEO services in Canada would consider SEO (Search Engine Optimization) and User Experience (UX) two completely separate website functions – now website design and development implement marrying SEO with UX. These two components are critical to any website’s success. More than ever, these two areas work together to meet website objectives: to increase high-value traffic—and then retain, engage and convert visitors. Every modern-day web design agency believes that website should convert your visitors. Whether you’re talking about satisfying the needs of search engines or users, SEO and UX are partners in the conversation.

SEO and UX work hand-in-hand to meet website goals. 

SEO and UX are complementary partners in developing a successful website. First, we look at SEO’s role in sending relevant organic traffic to our website. We accomplish this by helping Google find our pages, index them, and rank them for search queries. Second, we look at UX’s role in providing users with relevant, valuable information so they stay on our site. Providing a cutting-edge user experience that engages and converts.

So which is more important—SEO or UX? This is a tricky question! According to professional SEO experts in Canada, neither can exist without the other, and both are required to reach website goals and objectives.

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The question to answer next is how to combine best practices for marrying SEO and UX on our websites. Here are some key lessons:

Select keywords in a different way when marrying SEO with UX.

Keywords have long been THE central element in our SEO toolbox, but Google search has to better match webpages with search queries. Its search algorithm now uses AI to discern user intent and identify the context of words used in a search—rather than look at words and phrases on their own.

As a simplistic example, instead of just finding “curtain” in a search query, Google can use the entire search term to better understand if a user wants to know how to make curtains, different styles of curtains, or where to buy curtains “near me.” The intent + context equation is further reinforced by the rise of voice search, where queries are based on more natural speech patterns.

The end result looks something like this:

  1. Use long-tail keywords that mirror natural speech to mirror the search term and improve page rank. Nearly all SEO services in Canada make it a point to incorporate long-tail keyword with short-tail keywords.
  2. Apply SEO techniques to further help searchers notice and encourage them to click for better search traffic.
  3. Deliver high-value pages that meet the user’s expectations based on the SERP listing.
  4. Use UX techniques to engage and convert visitors.
  5. Once we get search traffic, good UX will deliver on what the search listing has promised and keep the visitor engaged on our website.
  6. Users have a positive experience, signaling to Google that the page delivers high-value information for the query—reinforcing high page rank and increased traffic.
  7. This will, in turn, send positive user signals to Google, further lifting page rank and boosting traffic.

…And on and on. This circular type of process shows exactly how intertwined SEO and UX are.

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SEO services in Canada Leverage the Google Snippet.

The snippet is the description of the webpage that appears on the Google SERP. According to Google, “the goal of the snippet and title is to best represent and describe each result and explain how it relates to the user’s query.”

Use headings for easy-to-understand pages.

One key intersection of UX and SEO is in creating pages that are logically organized and easy to read. A hierarchy of headings, from H1 to H6, makes it easy for search engines to understand and parse your content for indexing.

In much the same way, it helps readers understand what the page is about, topics that are covered, and where to find the information that is valuable to them.

The first item viewers see is the H1 tag, or the main on-page title (this is different from the title tag which users don’t see). Each page has just one H1 tag, which should define the primary focus of the page and typically includes the keywords. Lower in the hierarchy are H2 tags, which represent key supporting ideas and should be placed at least every few paragraphs. Each should focus on a discrete topic, and keywords should be used—if they appear to be natural to a reader

Open up pages for better comprehension on how to Marry SEO with UX.

Dense blocks of copy with little formatting are hard on the eyes, are more difficult to comprehend, and reduce the ability to scan a page—decreasing the user experience. Seasoned web design agencies stick to the following instructions while creating open pages:

  • Include plenty of white space in page design.
  • “Chunk” copy by using subheads and frequent paragraphs.
  • Use images, bullet points, numbered lists, call-outs, and other formatting methods to break up the page and highlight interesting information.

Increase branding with logo SEO.

Your logo is the most important image associated with your brand and your website. Consistent placement of your logo—typically on the top left and in the footer—will reinforce brand recognition. Your logo can also be useful for SEO when it is associated with ALT text that will link every page, with each page then being linked to your homepage.

Develop Consistently High-Quality Content.

SEO services in Canada agree that high-quality content is the number one factor for both page ranking and user experience. Good advice includes using professional-level copy, garner as many backlinks as possible. Next, make sure that all visual items are discoverable and indexable by Google, as well as accessible by users with visual impairment. Accessibility is now an important SEO ranking factor in Canada and can expand your readership.

Create a site structure that is easy to navigate.

A veteran web design agency always knows that your website won’t go anywhere if it’s not well-structured and easy to use. Earlier, we discussed how to use headers for better search and usability. Logical website architecture and navigation serves much the same purpose if it makes user spend more time on your webpages. Proper architecture also results in “link juice” by passing traffic from low-authority to high-authority pages.

Some tips for website architecture include:

  • Use a flatter organization that requires fewer clicks to get deep into the site.
  • Make the placement and functioning of primary menu items and submenus consistent on each page.
  • Limit pop-ups, long lists of options, and overly designed elements that distract or confuse the user.
  • Avoid unlinked “orphan pages” that search engines can’t find and that creates a dead end for users.
  • Identify and remove pages that deliver error codes (such as 404) as Google can find those pages, they hurt usability, and look unprofessional.

Craft your URLs for users and crawlers.

SEO masterminds in Canada suggest that creating descriptive, unique URLs helps crawlers and humans easily identify what your page is about. It’s been proven that URLs play a huge role in which SERP listing a user clicks. The same is true when users see your URLs on social shares. Plus, if someone has many browser tabs open at once, they’ll be able to find yours easily when they want to return to the page.

Use keywords only if they make sense, don’t make URLs too lengthy, and use proper formatting. For example, empty spaces aren’t allowed in a URL; if you don’t use a hyphen or underscore to separate two words, the space will be replaced by code %20, decreasing readability.

Optimize link structure when linking SEO and UX. 

Part of web planning includes creating a link strategy that enhances the user’s journey and brings them to high-value pages (such as sign-ups and product pages). In addition to primary menus and submenus, common tools include text links, CTAs, clickable icons, breadcrumbs, and similar mechanisms.

While each webpage should have a tight focus, internal links increase UX by providing opportunities for users to instantly find related pages on topics they care about. By leveraging links, you can drive users from low-value pages to high-value pages (such as product pages and sign-ups). Or, you can boost a lower-traffic page by directed high-traffic pages to it. With proper link planning, you create better UX, with results that send positive user signals for SEO.

Design for mobile and all devices.

Two inter-related tips for web development have gained steam. One is to “design for mobile first.” The second is to invest in “responsive design” to ensure that your website displays properly on all-size devices (especially smartphones). More than half of all searches now take place on mobile devices, so usability on smartphones is a major design factor. SEO services in Canada also emphasize focusing on mobile, as Google now indexes the mobile version of your site rather than the desktop version. Therefore, even if your B2B audience mostly searches through their desktop, designing for mobile is still a primary consideration.

Combine SEO and UX for better overall results.

It should be clear that SEO and UX can’t be separated. What is good for one is good for the other, and each plays a pivotal role in page ranking, SEO conversion, user experience, and website results.

When choosing a web design agency to build or overhaul your website, choose one that understands how to marry SEO and UX factors to make your site a success.

Need some help improving your website’s SEO and UX? Contact us today.

Why Website UX and UI Design are Critical to Your Business in 2021?

create website ui ux design and landing page design for you

Your website is your biggest asset.  It is where all of your prospective leads will go to see your offerings.

As per WEB DESIGN AGENCIES IN CANADA if you ever land on a messy website with flashy images and disorganized information, you will surely bounce off that website within seconds. 

To make sure that your users don’t do the same, the design, as well as the functionality of your site, needs to deliver a cutting edge user experience.

This is only possible when your website is easy-to-navigate, provides quick access to information, and gives an impressive look and feel.

And what enables you to deliver an exceptional user experience to your visitors is UX and UI designing.

Benefits of Website UX & UI

Some reputable WEB DESIGN AGENCIES IN CANADA highlighted three benefits of investing in your website’s UX and UI design.

Helps Your Website to Rank

Experts from web design companies in Vancouver said that Google wants to give the best user experience to its users, it ranks websites that prioritize humans over search engines.

Page experience signal measures aspects of how users perceive the experience of interacting with a web page. Optimizing for these factors makes the web more delightful for users across all web browsers and surfaces, and helps sites evolve towards user expectations on mobile.” – Google Search Central

 

It is officially going to become a ranking factor, and metrics like bounce rate, time on page, and others will directly affect your Google rankings. Rolling out this year goggle will also add to the list Core Web Vitals a set of metrics related to speed, responsiveness and visual stability, to help site owners and WEB DESIGN AGENCIES and experts to measure user experience on the web from Canada, USA or anywhere from the world. Looking specifically at:

  • Largest Contentful Paint (LCP) – measures loading performance
  • First Input Delay (FID) – measures interactivity
  • Cumulative Layout Shift (CLS) – measures visual stability
  • So work towards a better user experience before the update hits your site.

·         More Conversions

Getting traffic to your website is one part of the equation; converting those visitors into your customers is the other.

When you think like your user and plan your site accordingly, your visitors will convert better. We at Zand Marketing, best in class Web Design Company in Toronto, Vancouver and nationwide  we believe in converting your website visitors to clients for web design.

·         Customer Retention

Do you remember going back to any retail outlet after a poor experience? Will you ever hire an incompetent WEB DESIGN AGENCY that doesn’t know how to engage and interact with your customer base  in CANADA, or nationwide?

Most probably not.

The same goes for websites. Even if you somehow convert the visitor into your client, odds are you won’t retain that customer because of the poor user experience. 

Need for UX &UI in Current Conditions

·         Pandemic and Digitalization

The pandemic has digitalized every industry, and people are looking for information and products online.

If your website performs poorly, your customers won’t be able to navigate through your website, contact you, or buy anything from you. Again your website should aim to convert visitors into customers.

·         Staying in the Competition

The fact that your competitors and many WEB DESIGN AGENCIES IN CANADA are doing it is enough for you to improve your website’s UX and UI. It is a proven fact that whoever provides a better user experience wins the customer.

·         Credibility

As the internet advances, its users are also getting smarter. By looking at the website design, 75% of people judge a business’s credibility.

This means that what distinguishes a real customer-centric company from a fraudulent site is the website design.

How Can We Improve Your Website UX & UI?

·         Custom, SEO-Optimized Design

To meet your needs, we design responsive, custom websites that work perfectly on screens of all sizes. Keeping in mind the importance of SEO, our developers design lightweight, mobile-friendly websites and our WEB DESIGN experts  in Canada ensure your brand continually sees results.

·         A Design That Converts

Instead of putting bells and whistles, we focus on building a website that communicates the actual message of your business.

Clear call-to-actions and easy access to information ensure that your visitors convert. Using conversion methodologies, we can help you multiply your conversions and revenues.

·         Advanced Functionalities

Even if you need a website with advanced, complex functionalities, we won’t compromise on the design and UX. So, don’t worry about design and UX. Be it event registration, gated content, or forums, our professionals can add all the features without ruining the user experience.

·         In-depth Analysis and Research

Being a top revenue-generating and WEB DESIGN AGENCIES IN CANADA, we believe that thinking about how a user will interact with a website is the first step towards building a powerful site. So, we do in-depth research and analysis to understand your target audience and their needs.

·         Using Psychology

Psychology is a fundamental part of UX design, so we implement psychological principles and techniques to optimize your website performance.

·         User-Oriented Approach and Testing

Whenever designing a website, we think about the end-user and how we can give them the best experience. Our rigorous testing procedures also ensure that your website is free of any glitches or shortcomings.

Conclusion

Now you know how our digital marketing and WEB DESIGN AGENCIES deal with your project. Be it CANADA, Calgary or any other target market, Zand Marketing is always ready to serve you with the best. To sum it up, a strategic and creative UX and UI can turn your website into a lead and revenue generating machine. With the advancing digital world, UX and UI design isn’t a choice but a necessity. Contact us today to start converting your visitors into customers.