Why Website UX and UI Design are Critical to Your Business in 2021?

create website ui ux design and landing page design for you

Your website is your biggest asset.  It is where all of your prospective leads will go to see your offerings.

As per WEB DESIGN AGENCIES IN CANADA if you ever land on a messy website with flashy images and disorganized information, you will surely bounce off that website within seconds. 

To make sure that your users don’t do the same, the design, as well as the functionality of your site, needs to deliver a cutting edge user experience.

This is only possible when your website is easy-to-navigate, provides quick access to information, and gives an impressive look and feel.

And what enables you to deliver an exceptional user experience to your visitors is UX and UI designing.

Benefits of Website UX & UI

Some reputable WEB DESIGN AGENCIES IN CANADA highlighted three benefits of investing in your website’s UX and UI design.

Helps Your Website to Rank

Experts from web design companies in Vancouver said that Google wants to give the best user experience to its users, it ranks websites that prioritize humans over search engines.

Page experience signal measures aspects of how users perceive the experience of interacting with a web page. Optimizing for these factors makes the web more delightful for users across all web browsers and surfaces, and helps sites evolve towards user expectations on mobile.” – Google Search Central


It is officially going to become a ranking factor, and metrics like bounce rate, time on page, and others will directly affect your Google rankings. Rolling out this year goggle will also add to the list Core Web Vitals a set of metrics related to speed, responsiveness and visual stability, to help site owners and WEB DESIGN AGENCIES and experts to measure user experience on the web from Canada, USA or anywhere from the world. Looking specifically at:

  • Largest Contentful Paint (LCP) – measures loading performance
  • First Input Delay (FID) – measures interactivity
  • Cumulative Layout Shift (CLS) – measures visual stability
  • So work towards a better user experience before the update hits your site.

·         More Conversions

Getting traffic to your website is one part of the equation; converting those visitors into your customers is the other.

When you think like your user and plan your site accordingly, your visitors will convert better. We at Zand Marketing, best in class Web Design Company in Toronto, Vancouver and nationwide  we believe in converting your website visitors to clients for web design.

·         Customer Retention

Do you remember going back to any retail outlet after a poor experience? Will you ever hire an incompetent WEB DESIGN AGENCY that doesn’t know how to engage and interact with your customer base  in CANADA, or nationwide?

Most probably not.

The same goes for websites. Even if you somehow convert the visitor into your client, odds are you won’t retain that customer because of the poor user experience. 

Need for UX &UI in Current Conditions

·         Pandemic and Digitalization

The pandemic has digitalized every industry, and people are looking for information and products online.

If your website performs poorly, your customers won’t be able to navigate through your website, contact you, or buy anything from you. Again your website should aim to convert visitors into customers.

·         Staying in the Competition

The fact that your competitors and many WEB DESIGN AGENCIES IN CANADA are doing it is enough for you to improve your website’s UX and UI. It is a proven fact that whoever provides a better user experience wins the customer.

·         Credibility

As the internet advances, its users are also getting smarter. By looking at the website design, 75% of people judge a business’s credibility.

This means that what distinguishes a real customer-centric company from a fraudulent site is the website design.

How Can We Improve Your Website UX & UI?

·         Custom, SEO-Optimized Design

To meet your needs, we design responsive, custom websites that work perfectly on screens of all sizes. Keeping in mind the importance of SEO, our developers design lightweight, mobile-friendly websites and our WEB DESIGN experts  in Canada ensure your brand continually sees results.

·         A Design That Converts

Instead of putting bells and whistles, we focus on building a website that communicates the actual message of your business.

Clear call-to-actions and easy access to information ensure that your visitors convert. Using conversion methodologies, we can help you multiply your conversions and revenues.

·         Advanced Functionalities

Even if you need a website with advanced, complex functionalities, we won’t compromise on the design and UX. So, don’t worry about design and UX. Be it event registration, gated content, or forums, our professionals can add all the features without ruining the user experience.

·         In-depth Analysis and Research

Being a top revenue-generating and WEB DESIGN AGENCIES IN CANADA, we believe that thinking about how a user will interact with a website is the first step towards building a powerful site. So, we do in-depth research and analysis to understand your target audience and their needs.

·         Using Psychology

Psychology is a fundamental part of UX design, so we implement psychological principles and techniques to optimize your website performance.

·         User-Oriented Approach and Testing

Whenever designing a website, we think about the end-user and how we can give them the best experience. Our rigorous testing procedures also ensure that your website is free of any glitches or shortcomings.


Now you know how our digital marketing and WEB DESIGN AGENCIES deal with your project. Be it CANADA, Calgary or any other target market, Zand Marketing is always ready to serve you with the best. To sum it up, a strategic and creative UX and UI can turn your website into a lead and revenue generating machine. With the advancing digital world, UX and UI design isn’t a choice but a necessity. Contact us today to start converting your visitors into customers.

The Absolute Guide to Content Marketing

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Your audience wants to see valuable content from your business. And that content needs to directly reach your target audience in a way that feels natural and shouldn’t be disruptive.
By adopting effective content marketing strategies, you can do just that. As a result, it enables you to generate leads, increase conversions, boost revenue and create brand awareness.
In this guide we’ll discuss content marketing in detail, its importance along with some samples and examples.

What Canada’s Agencies say about Content Marketing?

The meaning of content marketing is as easy as pie. It is a process of planning, creating, sharing and publishing the information that is relevant, interesting and provides some value to your audience. We connected with top 10 content marketing services Toronto and we get the 4 forms of Content:
1.Written Word
All these forms of content are crucial for your marketing campaign and are capable of conveying your brand’s message to your target audience in a productive manner.

Why Canada’s agencies say that Content Marketing Strategy is Important in 2021?
Content Marketing is becoming incredibly important for businesses to connect with their audiences digitally. And, a strong Content Marketing Strategy can help your business with the following:
1.Increase Audience Retention: We know that Content is King! and valuable content is an incredible asset. It allows you to create a positive experience for your potential customers and oblige them to come back for more. If you sign up for content marketing services in Toronto they will capture your audience’s attention and constantly maintain a positive brand impression by creating a great content.

1.Increase Audience Retention: We know that Content is King! and valuable content is an incredible asset. It allows you to create a positive experience for your potential customers and oblige them to come back for more. You can also capture your audience’s attention and constantly maintain a positive brand impression by creating a great content.

3.Increase Conversions: Content has the ability to influence conversions. Customers are more interested in purchasing from you once they’ve gone through your content. High-quality and consistent content and a competent content marketing services from Toronto enables you to connect directly with your audience and provide them with the information they need to make an educated purchase. And, this will eventually lead to improved conversions.

4.Establish Trust with your Audience: Great content will always resonate with your audience and maintain a relationship with your market. You can also increase your engagement by answering their questions and interacting with your customers. Additionally, your audience will probably trust your recommendations if you create value without taking anything in return.

Why your Content Library needs to be Dynamic?

The main objective of marketing is to generate interest and demand in business. Content marketing services in Toronto claims that Digital Marketers use content to create demand for their products or services. Demand results in increased sales by converting leads into opportunities. Together, these objectives give rise to new possibilities to grow your business.
But, you need plenty of resources to produce demand-driven campaigns. And, one of the most effective tools in the toolbox is a dynamic content library. Now, what is a content library? It’s a digital library owned and operated by a company that comprises of all videos, visuals, animations or any other content in one location.
There are various benefits of a fully-stocked content library. Such benefits are utilized by content marketing services in Toronto. Here are the benefits.
•It saves time on content creation.
•It provides flexible classification of quality content.
•It provides efficient management of internal resources.
•Scalable development of marketing campaigns.

Furthermore, during the current economic conditions where more and more businesses are losing their current customer base and dealing with low conversions, a dynamic content library and strategy becomes essential for your brand to creatively show your offerings to the potential customers.

What you can learn from first-class content marketing agencies in Canada

Content Marketing enables you to show a side of your brand that your audience wouldn’t normally see. If you are going to hire content marketing services in Toronto then they will put your thoughts and ideas on display and communicating directly with your audience.
If you want to enhance your content marketing skills, you should know what it really takes to create a content that your audience would love to see. Here are some examples of successful content marketing campaigns you can learn from:
•Coke’s “Share a Coke” Campaign: This is one of the most popular and effective campaigns in the world. Coke’s “Share a Coke” campaign provided every individual the opportunity to customize their favorite drink.
The company picked up the 150 most popular names in Australia and added them to the label of bottles. As a result people went crazy for that. Everyone in the country was discussing Coke. Later, the campaign expanded around the world.

Why it became so popular?
The reason is personalization. They made you feel special just like numerous content marketing services in Toronto by giving a personal touch to your bottle or brand.

What you can learn:
Consider your potential customers as people with emotions. You need to make them feel special. And personalization along with emotional connection is the key.
•Rolex: Rolex is an iconic brand in the luxury watch segment. And, Rolex proves this through their content marketing campaign by conveying the quality along with the exclusiveness of its products through marvelous photography that radiates quality.
And their fans love this. With over 7 million followers on Instagram and 6.6 million followers on Facebook, Rolex is one of the most admired brands in the segment.
What you can learn?
Just because you’re an iconic brand, it doesn’t mean you can totally rock on content marketing. You need to constantly work your marketing campaigns in order to increase your brand’s value.
So, these were two of the most popular examples of successful content marketing campaigns. Additionally, there are various e-books that every content marketer should read. Here are the top 3 e-books:
1.The ROI of Content Marketing- Kuno
2.The Definitive Guide for Social Listening for Smarter Business- Meltwater
3.8 Steps to Blogging Mastery- Jeff Bullas
If you want to learn more about content marketing in detail then check out these e- books. They will provide you with a wealth of information.

Concluding Thoughts

Strong content and a competent content marketing Service Company in Toronto can help your brand become more valuable overtime. And you can easily reach your target audience and increase conversions through effective content marketing. Moreover, there are multiple ways to promote your content to increase revenue, create brand awareness and maintain relationships with your customers.
Also, never forget to pull out more value from every piece of content you create.
In the end, you just need to determine which type of content works best for your business and create a remarkable content marketing strategy to take your business to a whole new level.
Get started today on transforming your business and content strategy.

Why Your Business Needs A PPC Campaign and A Marketing Company?


Pay-per-click marketing, popularly known as PPC advertising, is one of the most effective marketing channels, considering the control and data it provides.
And marketers agree on that.
“Around 35% of marketers consider pay-per-click to be the most effective digital marketing tactic.”-Databo So if PPC is not a part of your marketing arsenal, this article will convince you to include it.

Why Your Business Needs A PPC Campaign?

We believe that PPC is a must-have marketing tool for every business because:
•Better ROI
Statistics show that “Pay-Per-Click advertising has an average ROI of 200%.” – Smallbiz. Two key reasons make PPC profitable:
•You pay for the click on your ad, not the impression.
•You can run highly targeted ads.
•Instant Results
You don’t need months of content creation and link building before getting visible. Since PPC gives immediate results, you can also run A/B tests effectively.

  • High-Quality Leads and Customers
    Unlike most marketing channels, PPC generates high-quality, warm leads that are already searching for a particular service, product, or information.

Goals and KPIs of PPC Campaign
Depending upon your business needs, you can set various goals for your PPC campaign. Here are the three most common aims of running PPC ads and their KPIs.
Goal 1: Double Website Traffic
If you plan to double your website traffic through PPC ads, then your main KPI should be click-through rate.
Goal 2: Get Leads
For those who aim to get leads from PPC, focus on your email sign-ups, cost per lead, and ROAS.
Goal 3: Generate Sales
Monitor your ROAS, cost per acquisition, conversion rate, and a few other metrics if the prime purpose of your PPC campaign is sales

Why Should You Hire A Marketing Company For PPC?

You or your in-house marketers may have marketing skills, but PPC is neither everyone’s cup of tea nor a piece of cake. It’s, thus, imperative to hire a marketing company that understands all the nuts and bolts of PPC.
Here a few good reasons to seek help from a marketing agency.

Greater Returns, Lesser Investments
No matter how good ROI you’re getting from PPC ads, there’s always room for improvement. A marketing company can cut your costs and increase the returns simultaneously by:
•Doing thorough keyword research and going for long-tail keywords.
•Targeting the audience more precisely.
•Increasing your Quality Score.
•Boosting conversions by improving landing pages.

Detailed Reporting, Analysis, and Consultation

There are more indicators than ROI, clicks, conversions, and impressions. You get tons of data from PPC campaigns.
Using all these metrics, a marketing company can do in-detail reporting and analysis. Often, a simple tweak in PPC does wonders.

PPC experts also provide customized consultation, answering questions like:
•Which campaign should you focus on?
•How much budget should you set aside for different campaigns?
•How to target your audience more effectively?

Utilize their Expertise
Marketing companies have a team of PPC professionals who are updated with the latest trends, are experts in different industries, and have vast experience. They have access to more information than your in-house marketers. Using their expertise and information, marketing companies can help you run successful campaigns.


In a nutshell, if you’re not employing PPC, you’re missing out on lots of traffic. And if you’re running PPC campaigns without marketing companies, you’re losing money on every click. Contact us today to transform your PPC results & strategy.

SEO Checklist 2020 You Must Follow

seo checklist 2020

Search Engine Optimization is not child’s play. We are talking about an inbound marketing technique that brings in a conversion rate of over 200%!

But that only happens when a business website is built from scratch by getting the fundamentals right. And that’s exactly where an SEO checklist comes into the picture.

In this post, we are going to discuss exactly that to help you understand what it takes to make a business website SEO-friendly. Let’s jump in!

SEO Checklist 2020 from Digital and SEO Service Company in Canada – Zand Marketing SEO Strategy

Here’s the SEO checklist from best local SEO service in Canada you need to follow in 2020. Let’s discuss the checklist in detail.

  1. Keyword Research

Online marketing agency Canada says that Keyword research is the first step to execute an effective SEO campaign. You must do keyword research to come up with one primary keyword and many secondary keywords you will want your business to target online.

  1. Competitor Analysis

You must also know which keywords your competitors are targeting on their website. You should have complete knowledge of the content for which they are getting ranked higher than you as. This will help you strategize for the market effectively.

  1. Link Building

Link building helps your business get credibility in the eyes of Google. Online marketing agencies in Canada have strong tactics and tricks for link building. When high-domain authority websites link back to you, it gives Google the signal that you have high-quality, relevant, and valuable content. This helps boost your search engines ranking.

  1. Meta Tags and Content Structure Optimization

As per local SEO service in Canada, Meta Tags help the search engines understand what a particular page or website is all about. These tags can be accessed from the source code of the website. You must optimize them for your primary keywords. The content on your website needs to be well-structured. Therefore, follow the right heading tag hierarchy while designing the content or connect with Online marketing agencies in Canada

  1. ALT Image Tag Optimization

Images complement the content on your website and make it easier for your visitors to understand the information. In case your website fails to load the images, the visitors must know what the empty space was all about. Search engines cannot index the images if you don’t ALT-text them.

  1. HTML and XML Sitemap Submission

HTML sitemaps and XML sitemaps are written for humans and search engines respectively. HTML sitemaps allows visitors to figure their way out on the website while XML sitemaps help search engine crawlers to know which pages on the site they need to crawl.

  1. Google Analytics and UTM

We, at Zand Marketing, first class online marketing agencies in Canada believe that reporting and analysis is a huge part of any SEO campaign as it helps you get actionable insights to make well-informed decisions. With the help of UTM parameters attached to the website’s URL, Google Analytics is able to gauge the effectiveness of your SEO campaigns.

  1. Google My Business Listing and Utilizing Local SEO in Canada.

If you are running a local business, you’d want your brand to be visible locally as well. Hiring a local SEO service in Canada will be a win-win scenario. Claiming your Google My Bum,siness listing and optimizing it with the most accurate information is highly recommended.

Wrapping Up

There you have it. We hope this piece of content provided great value to you. Still confused? Zand, Online marketing agencies in Canada can help. Connect with us today to get help from our SEO experts. We’d love to hear from you! Also, since you are here, don’t forget to subscribe to our weekly newsletter to get all the latest updates from the world of online marketing.

28% more revenue in 4 to 6 months

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Marketing automation is the process of using software to complete repetitive marketing tasks designed to nurture sales leads, personalize marketing messages and content and in the process. By automating many of these tasks, users can more effectively send the right message to the right user at the right time. This saves marketers’ time, money and effort.

How agencies and marketers benefits from marketing automation software?

To help you understand the importance of marketing automation, here’s a collection of lead generation statistics that testify to the value of implementation:

  • 28% of marketers saw an increase in revenue per sale attributable to marketing automation – Chief Marketer
  • 75% of companies using marketing automation and marketing automation software to see ROI within 12 months, 44% within 6 months – Focus Research
  • Marketing automation drives a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead – Nucleus Research
  • 70% companies declare that marketing automation met or exceeded ROI expectations – Focus Research
  • Companies using marketing automation for nurturing experience a 451% increase in qualified leads – The Annuitas Group
  • 350% return on investment and 100% annual revenue growth while saving $400K and generating $2MM in incremental gross revenue – Acteva
  • Marketing automation provides 225% increase in prospect volume that convert to sales opportunities – ShipServ
  • Marketing automation reduces ignored leads from 80% to 25% – Bulldog Solutions
  • Companies that automate lead management see over 10% increase in revenue in 6-9 months – Gartner Research
  • 47% of marketing automation-nurtured leads make larger purchases than non-nurtured leads – The Annuitas Group
  • Companies achieve a 15% savings on creative productions with marketing automation – Gartner Research
  • Marketing automation-generated personalized emails improve click-through rates by 14% and conversion rates over 10% – The Aberdeen Group

Truth is in the numbers

Independent organizations are reporting some very impressive results from companies that are implementing marketing automation and utilizing marketing automation software.

According to Ascend2’s 2016 Marketing Automation Trends survey, 71% of companies use marketing automation. Most of the companies that aren’t using it plan to do so in the foreseeable future.

On average, 49% of companies are currently using Marketing Automation. With more than half of B2B companies (55%) adopting the technology. Emailmonday

Marketing Automation Your Sales Specialist

Marketing Automation drives a 14.5% increase in sales productivity. Proving the effectiveness of marketing automation, Nucleus Research conducted a study that revealed sales productivity grew by 14.5% when automation software was used. And this isn’t at the cost of increased resources, but in fact the opposite – the same report also found that companies using marketing automation and its software enjoyed an average 12.2% reduction in marketing overheads.

63% of companies outgrowing their competitors are using automation. Online competition will always be tough, but with automation, Lenskold’s Lead Generation Marketing Effectiveness Study has shown that companies can have the edge. Of the companies that are growing larger than their competitors, 63% utilize automation in their marketing strategies.

Nearly two thirds of companies surveyed (63%) expect to realize the benefits of their marketing automation system within six months of implementation. Ascend2 Marketing Automations Trends Survey

Let’s have a look at a quick case study to see how some of these marketing automation, software and numbers translate into business for Thomson Reuters. Thomson Reuters increased revenue from marketing leads by 175%

Thomson Reuters is a good example of a business that used marketing automation to improve its targeted messaging. Email marketing was producing a high number of leads but not all were of the highest quality, so sales had begun running their own lead generation activities.

Marketing automation technology enabled Thomson Reuters to realign the sales and marketing teams, improve segmentation and targeting through a system of lead scoring, and create ideal customer profiles.

As a result of using the new software:

  • The number of leads sent to sales increased by 23%.
  • With marketing automation software, lead conversion time dropped by 72%.
  • The amount of revenue attributed to marketing leads increased by 175%.


Good marketing has the ability to set you apart from your competition. But it can be hard to keep up with what tactics work and which ones don’t. And even when you do, it’s hard to focus on all of them at once. You don’t always have the time or energy to do it.

Thankfully, marketing automation tools exist to make marketing easier for you and your team. By automating, you can spend your time and attention focusing on other efforts that will increase your company’s success.

If you are not using a marketing automation software or any platform then please consider SmartDesk. Our team can help guide you through the setup and ongoing support you will need to succeed.

If you are using another platform contact us today to do a cost and features comparison. We would love to have an opportunity to show you what we can do for you.

Email Marketing vs Social Media

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In the context of ROI (return on investment), does email marketing stand a chance against some of the big boys: Facebook, Twitter, LinkedIn, Instagram? Google Ads? In this blog we will take a close look and see if good ole fashion still has a place in this ever expanding digital world.

First let’s set the tone for what all the other social media and digital marketing channels have to compete against. Email was the first means of communication in the new digital world that we entered into in the mid 1990’s. Email actually has a longer history going back to the 1960’s with ARPANET, but only became commercially viable in the 90’s with the growth of the home computer. Ok no more nerd talk, back to marketing.

As per online marketing companies in Toronto, today 3.8 Billion people are using email. That is a big number, but is it an effective means of getting your marketing message out?

According to McKinsey , email is 40 times more effective at acquiring new customers than Facebook or Twitter. When you want to grow your company, grow your customer base, get your message out to new prospects, you turn to email. Why? Because email delivers better results than any other channe

An email communication to your prospects is 5x more likely to be seen than viewed on Facebook. Social Media has given the digital marketing experts in Toronto and all over the world a new way to connect with customers and prospects but email still remains as a trusted source to get your message out.

Understanding email can also be a lot simpler than becoming an effective social media marketer. Essentially there are three metrics to wrap your head around to know if your email strategy is working. They are: Open rate, CTR (Click-Through Rate), and ROI.

For every $1 spent on email marketing $44 is made in return, according to a study by CampaignMonitor.

In my years of working with clients and online marketing companies in Toronto, email marketing is last on the list of channels that are effectively being used. Most of my clients are in the SMB market, and until now marketing automation and similar tools have been a little too complicated for the average business owner. More on that later…

Open Rate

Your email open rate is calculated by dividing the number of unique opens by the amount of emails sent, minus the number of email that bounce (aka: bad or non-existent email addresses):

Open Rate = Unique Opens / (Number of Emails Sent – Bounces)

According to mailchimp statistics, most industries have an open rate of 21% and a click-through rate of about 2%. Several digital marketing experts in Toronto are using Mailchimp. Mailchimp on average produces much lower numbers than a company using a email marketing platform integrated into a marketing automation strategy. MailChimp is largely used as a email “blast” tool. Although that can be effective it is not the ideal way to communicate with your prospects.

What Digital marketing services in Canada has to say for Click-Through Rate (CTR)?

Click through rate is the measure of how many people clicked on a hyperlink within the body of your email. It’s important to note that CTR is a somewhat variable number, which can fluctuate depending on the content of your email as well as many other different factors, but generally, a healthy rate falls in the 5 to 8% range.

Here is an amazing example from online marketing companies in Toronto.

If you had an 8% click-through rate, it would mean that for every 100 people who opened your email, 8 people went on to click a link within that campaign.

Email Engagement vs Social Media Engagement – Digital Marketing service in Canada’s perspective.

Email today is largely an opt-in methodology so users likely are getting messages that they are interested in. The industry average for opt-outs of email communication is well under 1%. Spam is always a problem, but is much more under control than a decade or more ago. Digital marketing experts in Toronto knows better laws against spam, software is much better at filtering it out, and spam just doesn’t work, so companies are not pursuing it as a viable means of marketing.

Statista shows that more than 2.5 billion people use social media every month. So it makes perfect sense for companies to spend their marketing dollars in this area. However, it’s a mistake to think that social media is the only way to reach consumers.

According to Statista, there are 5.6 billion active email users around the globe in 2019. In fact, research compiled by Campaign Monitor indicates that 72 percent of people would rather receive brand content through email, while just 17 percent prefer to receive their brand messages from social media platforms.

What social media marketing service companies in Canada claim?

Online and social media marketing companies in Toronto claims that 72% people prefer to receive promotional content through email, compared to 17% who prefer social media.

Why does social media have such a lower number? It is simple, it comes down to solicited vs unsolicited. People opted-in to email communication and even though Facebook does a “good job” of profiling me to understand my interested, the ad is still unsolicited… and for some people they find that a little creepy. With Email you get the be the bouncer, and your inbox is the nightclub.

Market Adoption

If you haven’t started an effective email marketing campaign yet you have a flip of the coin chance of being behind your competition. Only 50% of SMB are using marketing automation.

Looking for a reliable and result-driven online marketing companies in Toronto? Get in touch with us today!


50%of small and medium-sized business use their marketing automation software to send email drip campaigns. – Statista

If you are not convinced that email marketing is something that your organization should be doing then I think I need to repeat myself.

Email marketing is the king of the castle with a 4400% ROI!

This blog isn’t about choosing email over social media marketing, it is about understand where you will be the most effective.

Social media marketing is an excellent tool when your goal is to expand your reach and engagement.To connect with new prospects and introduce your brand to the world.

Email marketing is just better at driving sales. Let’s connect with Zand Marketing. We are your digital marketing expert in Toronto.



Mercantile is a privately held transportation and courier services company, with over 25 years of experience in the industry. They specialize in offering B2B special parcel delivery and courier services. They offer different service rates and plans dependant on their clients needs.

Mercantile credits their success to the outstanding relationships their team has built with their clientele over time. This dedicated effort has led them to enjoy a loyal clientele that they have retained since opening their doors for business.  They were looking for new ways and opportunities to manage these relationships and increase their ability to coordinate internal systems and paperwork in one central location  while streamlining their corporate communications.

Throughout the detailed discussions around process flow and business flow and truly understanding the minute details and workings of Mercantile’s overall procedures the Smartdesk solution was a perfect fit for what they were hoping to achieve. The smartdesk solution allowed them to Set up custom workflows to match their business needs, create custom pipelines, custom lead stages and trigger automated tasks. Furthermore they  Used events and user actions to trigger cascading actions automatically. They had the ability to also Route sales leads to the right people in real time automatically. Setup routes to sales teams anyway you want – by service, geographic location, etc.

Mercantile continues to work with Zand Marketing on various other projects. During one of the conversations Sean Ali, V.P, Operations expressed “the smartdeskcrm solution far surpassed our expectation from implementation right down to customization and training. It has given us the ability to seamlessly coordinate various areas of the business and remain in constant communication with our most valued clients.” 

Landing Page Optimization for The Highest Conversion Rates

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The Internet is awash with landing pages, some are very good that do the job, and some are not so good that completely miss the mark. This blog will help you understand best practices and creative ideas on how to achieve the highest conversions with your landing pages.

First and foremost, I want to state that your homepage is NOT a landing page! If you are directing your social media posts and paid ad campaigns to your main website, I have good news for you. After reading this blog I guarantee your leads, conversions and sales are about to go up and you will be eager to hire digital marketing service company for your business.

Using correct targeting and testing methods can increase conversion rates up to 300 percent

A typical website conversion rate is about 2.35% on average. But the top 10% of companies are seeing 3-5x higher conversion rates than average. Math was never my strongest subject but let’s take a look at my numbers.

Let’s say you are spending $2,500 with a CPC of $0.75 a month on Google Ads, so 3,333 clicks with a 2.35% conversion rate you are getting 78 leads with that spend. Now if you implement a fantastic landing page (and you will after this blog), and you get your 5x with the same spend. Now you are getting approximately 392 leads… WITH THE SAME BUDGET.

Here is an example from digital marketing service in Canada.

Let’s jump into some more math. If your average sale is $100 and your profit on that sale is _____ (fill in your number) but for illustration purposes I will use $25. So, your campaign spend was $2,500 which brought you $7,833.33 in sales! Great you think you are a marketing Rockstar. Well… not so much. Your campaign should look more like this. You spend $2,500, direct your ads to a highly optimized landing page, convert your leads at 11.75%, generate 392 leads for sales of $39,162.75 and profit of $9,790.69 minus your ad spend you profited $6,457.69. NOW you are a digital marketing Rockstar!


Want to take your brand to the next level? Connect with Zand marketing, a top-class digital marketing service provider.

What online marketing agencies in Canada says about Long page and short page?

Technically, a landing page is any webpage that someone lands on after clicking an online marketing call-to-action.

The longer page usually out ranks the short page, but testing what works for you might be in order. Long landing pages can generate up to  220% more leads  than landing pages with CTA (call to action) and above-the-fold. The short page can work if people are very familiar with your product or service offering, but that isn’t the case for most companies. You want to tell the story of your offering, features, benefits, video highlights, bullet points, testimonials, CTA, special offers on digital marketing or another service or etc… Depending on your product or service that can be a long page.

Regarding the statistic above, you want to take full advantage of the long form page. Google tends to rank favorably blogs and pages that are over 1,800 words. There are other factors like time on page and  bounce rate, but if your 1,800 words are engaging and informative, visitors will spend the time scrolling and reading your content.

Here is a good example of what to consider for your landing page.


The Best Call to Actions that online marketing agencies in Canada suggest

If your visitors don’t clearly know where to go, then you failed as a digital marketing service company. Make your CTA(s) clear and unambiguous. If you are offering a free ebook then make the button say, “Get your free ebook”, and not “go”, “submit” or “subscribe”.

Be exciting! Enthusiasm is contagious.

For someone looking to book a trip with their family, a CTA such as “Book your 7-day ultimate dream vacation today!” will excite them with the notion of an exciting get-away trip, and make them eager to click on your ad. If your call to action has a beautiful photo of a beach and your CTA is “Book Now”. Book what exactly?  I get that I can book that beach but where is the excitement? The sense or urgency?

Digital marketing service in Canada prefer to use the FOMO. This is a phrase that seems to be very popular in the cryptocurrency community, but it also applies to human nature. It means Fear Of Missing Out. Nobody likes to miss out on a deal, but try to make your FOMO offer genuine, at the end of the day you don’t want to make your prospect feel stupid. For example, click in the next 5 minutes you can take advantage of this spectacular offer!Nobody will buy that… well at least I don’t anymore 

Stop trying to over-qualify the lead

I hear a lot of complaints about the lack of quality leads in my digital marketing service company, and I understand that time is valuable, and it would be great if every lead was ready to buy right away. But it doesn’t work that way…unfortunately. Visits-to-leads-to-sales is a numbers game and you can always do things to optimize your numbers, but at the end of the day it is a numbers game.

Don’t make the mistake of asking too many qualifying questions, you might scare away a sale you could have made with your nurturing campaign or your sales agent over the phone. My four favorite form fields are [name] [email] [phone] and [comments] . In some cases, you can leave out the phone field, but make the name and email mandatory fields and comments optional. I find in most cases visitors fill out the comments area and tell you exactly what they want. 

Reducing the number of form fields from 11 to 4 can result in a 120% increase in conversions.

Optimizing your landing page’s design

In digital marketing world your landing pages’ design determines how visually attractive your site or services is. This may seem obvious, but many landing pages neglect some crucial aspects when designing their landing page.

Your landing page is a great opportunity to try to be a little more creative than you can be with your main site. Here are some points to consider when designing or having your landing pages designed by someone else.

  1. Use “white space” – the above the fold area should probably only have your logo, value proposition, imagery, and of course your CTA!
  2. Hero shot – you should have a killer custom image or a great stock image that tells the tail of our offer. (try not to use a stock image that everyone knows) you know the famous stock image girl I am talking about. Just google famous stock image girl … you knew it was her before you checked 
  3. Some digital marketing service companies recommend Contrasting Colours  to  make your important copy and CTA stand out from the rest of your content and images.
  4. Video – Visitors spend more time on pages with video and convert at a much higher rate.
  5. Get the lead! – Don’t include your navigation at the top or the bottom of your landing page. Don’t give your visitor an opportunity to wander.
  6. Pop-up – I recommend the famous exit pop-up or even the slide up offer. If your visitor is on the way out, why not try to at least get their email or have them follow you.

Digital marketing service companies use videos on landing pages to increase conversions by 86%

How many landing pages should you have?

As many as it takes to be successful! Ok sorry about that obvious set-up, but it is true. Don’t stop at one landing page. You should have at least 3 landing pages that you are testing for each offer/campaign.

I came across this statistic doing my research for this blog “ 48% of marketers build a new landing page for each marketing campaign .” What are the other 52% doing? Businesses with over  40 landing pages  generated a whopping 12 times more leads than those with 1-5 landing pages.

Not only does Google reward you for ad content that matches your landing pages, people appreciate it as well, probably why Google places high value on this. If your ad headline leads a visitor to your landing page and the offer that enticed them is no where to be seen, then 3-2-1 bye bye, visitor is gone… and Google noticed that… and your ad is dropping in ranking. Houston, we have a problem.

By  removing the navigation menu  you can increase conversions by 100%!

To subdomain or to not subdomain?

Here is the quick answer from digital marketing service companies: no subdomain for your landing page! Google considers a subdomain a completely different URL than your main domain. You’ll miss out on any valuable search engine authority your website is generating. By publishing your landing page to your own domain, you get the added advantage of a small rankings boost when people search for your page’s keywords.

How to optimize your keywords strategically on your landing page

Your keywords are going to naturally reflect the content on your landing page. So once you’ve determined your target keywords, you’re going to want to place them strategically on your landing page. According to digital marketing service companies in Canada here’s where to put them if you want to rank high on the search engines.

Title tag: This is the title of your page. It’s what shows up in the browser’s tabs and the blue link on the SERP (Search Engine Results Page). Focus on making your title compelling to encourage click-throughs.

Meta description: This is the short description of the page you see underneath the blue title in SERP’s. Use it to give the potential visitors an idea of what they’re going to find on the page if they click-through.

Header tags: In HTML, title tags are arranged in a hierarchy from H1 to H6. Your page should have only one H1 tag and it should be your main headline. If you’re going to have subheadings under that H1, use H2s. If you plan on having subheadings under your H2s, use H3s, and so on and so forth. This prioritizes your content. Putting words into an H1 says to Google “These are the most important words on my page.”

Image file names: Always try to give your images descriptive file names. Since Google can’t physically see your images, it has to go off the written description that you give those images in the file name. So if your image is of someone holding your product, call the image (person-holding-widget), separate words by dashes and replace widget with your product of course  Also don’t forget the ALT tag in your HTML. This should also be a description of the image, but you don’t have to use the dash in between the words.

Your copy: Your keywords should be naturally placed throughout your copy, but sparingly. By using them too much, a tactic known as “keyword stuffing,” you risk being penalized by Google.

Don’t forget the backlinks!

Is you digital marketing and SEO service companies know about back linking? I will end on this point because it is often over looked. If you are taking this exercise seriously then you are likely going to spend the time and or money on creating effective landing pages going forward. Often landing pages are created to accompany a social media campaign or a Google Ads campaign. But your landing pages are also great pages for people searching the inter-webs for your amazing products or services.

As per top 10 digital marketing services in Canada, Backlinks significantly increase organic listings on Google if done right. There are many ways to create quality backlinks to specific pages you want to target. I will do a detailed blog on that as soon as I can, so follow me on Facebook, LinkedIn and Twitter as I always post my latest blog there.

Don’t forget the Marketing Automation!

Ok I will actually end on this point, as it is of course self-serving. Gartner states that companies that implement marketing automation experience 34% higher revenue as a result. Make sure all your landing pages are capturing your leads into a system that will guarantee a higher conversion.

80% of marketing automation users saw their number of leads increase, and 77% saw the number of conversions increase. – VB Insight “Marketing Automation, how to make the right buying decision” (2015)


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Nonmed Insurance Inc.

nonmed insurance inc

Nonmed Insurance Inc. is a federally incorporated financial services company which officially came into existence in 2003. However, the expert knowledge and experience leading to its establishment were possessed by its founders for many years prior. Made up of a highly qualified team of insurance brokers, they aim to deliver exceptional financial products and services in Toronto and GTA.

Nonmed Insurance had enjoyed success in the marketplace widely due to referral marketing. One happy customer led to another and so on. The cardinal rule is one happy customer automatically means 10 by word of mouth. They utilized this strategy and excelled their business. Although very successful already they recognized a need to be able to connect and attract new customers to their business in different unconvential ways.

Nonmed Insurance partnered with Zand Marketing, initially for a blueprint consultation. From that consultation stemmed their full comprehensive marketing plan outlining all of they key areas of growth they were hoping to achieve and a phased plan on how to reach their ultimate goals. Together with Nonmed Insurance Zand Marketing went on to implement and measure the various areas and strategies within their custom solution.

Andrew Trunchin, CEO & President said “Zand Marketing’s strong understanding of various marketing principals and strategies gave us the springboard needed to drive the next wave of our business”. Within a short period of time and during the initial phase of their plan, they were able to offer their services digitally and fluidly, automate a lot of their promotional and communicative efforts with their clients. They have been able to take their original referral model and amplify it by 67% widening their market reach and insurance brokers share.

Learn How Lead Nurturing Will Grow Your Business

abstract hand lettering more leads as concept promoting advertising sales 102583 2538

Your company could be losing leads without even knowing it. Here is how it could be happening and how you can fix it.

Leads are the lifeblood of a company looking to grow and maintain market share. Every lead is an opportunity to gain a new customer and increase revenues. So, the idea of losing a potential customer because of inefficiencies, lack of process or employee neglect is troubling to the CEO or sales manager.

In this blog, we will look at some of the top reasons why leads are lost, and how to make the appropriate improvements using marketing automation tools.

Companies don’t respond fast enough to leads.

Response time is the number one reason why companies are losing leads and not connecting with new prospects.

 The odds of contacting a lead if called in 5 minutes are 100 times higher versus 30 minutes.   

The odds of qualifying that lead in 5 minutes versus 30 minutes drop 21 times. Responding to a lead in 5 minutes, rather than 30 minutes, will increase the likelihood of that lead entering your company’s sales process by a factor of 21.

SmartDesk allows for 2 key factors to help companies succeed in this area. It is just like your marketing automation consultant. One, leads are instantly sent to the designated sales rep, and two, a second person can be notified if the leads are not responded to within a set time.

The average time it takes a company to follow up on a lead is 46 hours and 53 minutes. That is how long it takes to pick up the phone and respond to a lead. And the sales rep who does call only makes 1.3 call attempts before giving up and moving on. Considering 78% of people buy from the first company they speak to, responding quickly to leads should be a top priority.

I will end this point with a scenario to consider. Imagine walking into a car dealer on Monday and asking to speak to a sales rep and they say they will get back to you on Wednesday sometime!


Looking for best marketing automation consultants? We can help!

Companies don’t follow up enough times

Persistence is key. Most company sales reps make 1.3 call attempts before giving up and move on to the next lead. By instituting a policy of 8 to 12 attempts, a company can clearly turn around a sluggish sales performance into a top-performing one.

Studies show that 80% of sales are made after the 5th contact with a prospect. However, 25% of sales reps follow up once and never call that prospect again.

Success is a game of numbers. SmartDesk uses marketing automation to nurture prospects to sales.

Understand your web traffic

As per marketing automation consultants, your website traffic has a lot of hidden gems if you know where to look. Google analytics is a great application, but it can be overwhelming for the non-techy. SmartDesk has integrated analytics giving you page by page details on where your traffic is coming from. It is important to see your paid traffic vs organic, your top performing social channels and how effective was your last email campaign?

SmartDesk does a great job of showing you the most important information in context of where you are within the system. At a glance from a single dashboard you can scroll through marketing automation tools and software and can easily see your visitor to leads ratio (marketing efficiency) , leads to sales ratio (sales efficiency) , leads by campaign or leads by pipeline. Having key metrics on the health of your company is very important and can give you the heads up you need to address an issue before if becomes an issue.

Are you segmenting your leads?

Whether you’re marketing an e-commerce site, a B2B company, or a Fortune500 company, traffic segmentation has the potential to transform your lead generation results by a significant amount. Segmentation allows you to deliver the right experience to the right person at the right time so is marketing automation consultants.

The mistake a lot of companies make is directing all their prospects to a contact page to fill out a generic contact form. There are so many missed opportunities by doing it that way. Ideally, you want to segment your leads by opportunity and then direct them to the proper salesperson or team. By creating a lead form on each of your webpages will allow you to better engage, qualify and respond to the lead. Let me use an example to illustrate this point.

A music shop offers piano and guitar lessons on their website. If all the pages direct the visitor to the contact page and the visitor fills out the form, then the message they get will be something like “Thank you for your interest in our music lessons, we will follow up with you shortly”.

The better way would be to have a form on the page that talks about piano lessons. This gives you an opportunity to engage the visitor with a strong call to action regarding piano lessons. The lead comes in as a piano lead and can be directed to the piano teacher directly. By segmenting the leads in this way, the visitor can be put in a nurturing campaign and be delivered piano related content and calls to action within the email.

Get more leads with Marketing Automation Tools

Have got marketing automation tools? You will need sales and marketing technology to put your process in place and get it running. As part of your alignment process, your teams need to agree on tools they will commit to using every day to capture and manage leads and customers. The best solutions are easy to use and incorporate every aspect of inbound marketing, including:

Website content management system

Content creation and promotion (blogs, social media)

Lead conversion (landing pages, forms and calls-to-action)

Lead nurturing (drip campaigns, personalized content)

CRM integration (seamless, bi-directional transfer of lead data, KPIs and communications)

Marketing automation tools help you with email marketing, list segmentation, lead scoring, lead management workflows.


Hire an Online marketing agency in Canada and Nurture your leads

Did you know that 79 percent of marketing leads never convert into sales and that a lack of lead nurturing is the common cause of this poor performance?

This is where marketing automation tools really makes a difference to the process of generating high quality, interested and qualified leads.

When you first get a lead from your marketing activities, you want to either manually move them to an appropriate stage and let the automation work its magic. Another option would be to have the marketing automation automatically move to different stages based on the user’s engagement.

These days buyers are self-educating, they will research the information they need to make a purchase. The more highly involved you are with their research the better chance you stand of closing the sale. Ready to go? Want to generate leads?

Marketing automation consultants and campaigns help you to educate leads over a period of time with clearly defined content. Making those leads sales-ready.

Next Steps

If you haven’t automated your lead nurturing process there’s every chance your sales team is interacting with leads that aren’t sales ready, while irritating potential customers with irrelevant content and untimely calls.

Automated nurturing gently leads your targets through the sales funnel, breaking down barriers to sales with timely, appropriate content. The result? Your sales team spends far more time on sales-ready leads, supercharging your sales cycle.

Request a demo of SmartDeskCRM to see how it can help increase your leads, sales and conversions!


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